Job Description

Are you the mastermind behind scroll-stopping influencer campaigns?

INFLUASIA is hiring a Senior Influencer Brand Planner to lead ideation, craft smart strategies, collaborate with creators, and elevate brand storytelling.

If you’re strategic, creative, and experienced in influencer marketing — let’s talk.

1. Content Strategy Development
   - Develop influencer campaign ideations and proposals and collaborate with the Business
   Development team to pitch to clients.
   - Coming up with suitable ideation, strategic marketing direction, and project timelines that are
   aligned with campaign objectives, target audience, and clients’ marketing needs.
   - Conduct research and identify content trends, best practices, and emerging platforms.
2. Content Briefing and Collaboration:
   - Liaising with Clients, Business Development Team, and Project
   Managers to curate and coordinate marketing strategies.
   - Provide clear instructions, creative direction, and necessary assets to ensure effective
   collaboration.
3. Relationship Management:
   - Proactively coming up with solutions throughout the planning and execution stage of a
   campaign, and ensuring that all internal teams are aligned during the campaign execution.
   - Cultivate and maintain strong relationships with clients and influencers, ensuring clear
   communication and timely follow-ups.
4. Content Review and Approvals:
   - Support the Influencer Project Managers in reviewing and providing feedback on influencer-
   created content to ensure it meets quality standards and aligns with brand guidelines.
   - Collaborate with influencers to make necessary revisions and ensure content reflects the
   campaign's objectives.
5. Performance Tracking and Analysis:
   - Analyse and monitor influencer content performance metrics, such as reach, engagement, and
   conversions.
   - Generate reports and insights for campaign optimization.
   Trend and Competitive Analysis:
   - Stay updated on industry trends, content marketing strategies, and competitor activities.
   - Conduct research and analysis to identify opportunities for innovation and improvement in
   influencer content strategies.
6. Mentorship Support:
   - Assisting Influencer Marketing Manager in coaching and mentoring junior Influencer Brand
   Planner or interns to support campaign operations and executions.
   - To provide guidance and coordinate the team in the absence of the manager and monitor the
   progress of junior members' performance. 
7. Learning and Development:
   - Actively seek opportunities to expand knowledge and skills in influencer marketing, content
   strategy, and digital marketing.
   - Stay curious and open to learning new tools, techniques, and strategies.

Job Requirements

• Minimum 3 years experience in digital marketing, influencer marketing or any
  relevant background.
• Excellent in written and spoken English.
• Able to speak clearly, confidently, and persuasively.
• A people-person who loves networking and is great at building relationships.
• Aggressive, committed, and results-driven.
• Detail-oriented individual with the ability to manage multiple projects simultaneously.
• Highly motivated, positive, and outgoing personality.
• Experience managing influencer marketing campaigns is mandatory
• Proficiency in all 3 main languages is a plus.
• Able to work long hours whenever required (i.e. attend client events), as part of a
  self-motivated initiative.

Skills