Job Description

• Work closely with the marketing team to create and implement digital marketing strategies that align with the company’s overall goals.
• Manage and optimize multi-channel campaigns across SEO, email marketing, social media, and paid advertisements.
• Oversee the creation, curation, and distribution of engaging content to boost brand visibility and awareness.
• Ensure all content adheres to the company’s brand guidelines and maintains a consistent voice across platforms.
• Grow and manage the company’s social media presence, including Facebook, Instagram, and LinkedIn.
• Plan and schedule posts, interact with followers, and adjust strategies to drive engagement and community growth.
• Track, analyze, and report on campaign performance metrics, adjusting strategies based on data insights.
• Analyze the customer journey and digital touchpoints to optimize user experience.
• Optimize website content for SEO to improve search engine rankings and increase organic traffic.
• Regularly refine SEO strategies to ensure continued high performance of digital assets

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Digital marketing certifications (e.g., Google Ads, HubSpot, SEMrush) are an advantage.
• Minimum 5 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
• Hands-on experience managing SEO/SEM, email marketing, social media marketing, and paid advertising campaigns.
• Proven ability to create and maintain brand-consistent content across different digital platforms.
• Proficiency in digital marketing tools such as Google Analytics, SEMrush, Hootsuite, or similar.
• Strong SEO skills, including keyword research, on-page and off-page optimization techniques.
• Familiarity with managing paid advertising campaigns (e.g., Google Ads, Facebook Ads Manager).
• Strong analytical skills with the ability to interpret data and optimize marketing strategies accordingly

Skills