Job Description

Marketing

• Manage overall aspect of marketing, branding and promotion across all digital channels to maximize product and business presence extensively
• Actively maintain and update the Company’s social media platform, website, email, advertising campaign and others to generate sales.
• Responsible for strategy development and implementation for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to increase visibility in search ranking.
• Implement outreach of content pieces to earn links back to the website to improve our search engine ranking and create keyword specific landing pages as required.
• Create content, landing pages and optimize user experience to increase qualified marketing leads and conversions.
• Work closely with advertising or media experts for the successful execution of digital marketing activity.
• Design, plan and implement marketing campaigns and strategies that drive up sales.
• Prepare monthly and/or weekly reports, presentations and planning as and when required.
• Well-versed with the healthcare governmental rules and regulations in implementing any marketing or advertising campaigns.
• Lead and manage the marketing department in order to improve efficiency

Customer Service

• Train, lead, mentor, and manage the customer service team, ensuring efficient and effective customer support.
• Efficiently resolve customer issues and ensure satisfaction.
• Enhance service delivery by improving existing processes.
• Set performance goals, provide regular feedback, and conduct performance evaluations.
• Foster strong customer relationships and drive improvements through feedback.
• Enforce service standards and ensure protocol adherence.
• Utilize data to monitor performance, identify trends, and make data-driven decisions, providing reports on key performance indicators (KPIs).
• Manage the customer service budget effectively

Job Requirements

• Candidate with 5-8 years of experience within the marketing space 
• Candidate should have experience running both social media platforms and digital marketing/paid ads
• SEO/SEM experience would be a bonus
• Candidate should know how to do on ground level execution for campaigns, and build strong brand recognition and awareness in the market
• Candidates from beauty industry would be preferred
• Mandarin speaking candidates would be preferred to manage Mandarin focused social media sites (ie XHS)
• Candidates should have strong leadership skills, and the ability to drive strategy for an overall marketing team
• Candidates need not have CS experience, but need to understand key drivers in the market

Skills