Job Description

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->We are looking for a proactive and hands-on Trade Marketing Executive to drive the
brand’s growth through strategic trade initiatives and ground activation. You will play a
key role in expanding our presence across retail, wholesalers, and distributors, while
ensuring excellence in in-store execution and strong partner relationships.
Key Responsibilities
Expansion & Channel Development
• Identify and onboard new retailers, wholesalers, and distributors to expand
offline brand presence.
• Support the brand's go-to-market strategy in new channels and regions.
• Build and maintain strong relationships with retail and distribution partners.
In-store Execution
• Plan and execute in-store activations, sampling, and product demonstrations
to drive sell-through.
• Ensure optimal merchandising, product display, and planogram compliance
at all retail touchpoints.
• Coordinate the production and distribution of POSM materials (point-of-sale
materials).
Trade Promotion & Campaign Planning
• Develop and propose trade promotions and seasonal campaigns to drive sales
uplift.
• Monitor and report the effectiveness of trade campaigns and promotions.
• Collaborate with the management and marketing team to align brand and
commercial goals.
Operational & Inventory Coordination
• Track and manage inventory movement for activations, sampling, and trade
activities.
• Coordinate with the warehouse team to ensure sufficient stock for offline
initiatives.
Retail & Partner Relations
• Act as the key liaison between the company and retail partners.
• Conduct regular market visits to gather insights, assess execution quality, and
identify growth opportunities

Job Requirements

 2–4 years’ experience in trade marketing, retail marketing, or channel
development, preferably in consumer goods or e-commerce brands.
• Strong understanding of retail dynamics, merchandising standards, and
activation planning.
• Excellent communication and stakeholder management skills.
• Hands-on, agile, and resourceful with the ability to work independently and
travel when needed.

Skills