Job Description

Job Overview:
Develop avenues to market the company, promoting products and services while building brand awareness amongst the community. Will also be a part of the content production crew handling content development requests from internal and external.

Key Responsibilities:
Branding and Content Marketing

• Develop and create media releases, EDMs, infographics, key messages, media FAQs, video scripts, speeches and presentation where required, while handling and coordinating all media requests and enquiries in a timely manner.
• Manage and develop the company’s blog, social media marketing activity, including curation and creation of content.
• Manage award programme including identifying opportunities and the creation and submission of entries.
• Create case studies on the company’s products and services for publication on external channels.
• Monitor and analyse the performance data plus providing ways and ideas to improve the blog and social media accounts, for our companies and its subsidiary.

Press Release & Media Relations

• Craft and distribute company press releases on new products, announcements, management updates, successful campaigns, and more to relevant industry media outlets.
• Generate editorial coverage and community awareness by cultivating relationships with local and regional media.
• Develop content angles to pitch to editors and program directors on securing interview sessions for top management.

Broadcasting & Content Production

• Manage livestreaming activities if needed
• Develop, repurpose content for social media platforms.
• Support internal content production with the use and not limited to existing tools or with AI tools.

Company Collaterals & Premiums

• Ensure marketing collaterals for the company is updated, crafted and distributed to relevant target audience.
• Ensure company premiums are sourced from qualified vendors.

Events Management

• Plan, organize all Company events and workshops for Sales and Business Development teams for their clients and publishers respectively.
• Manages printing/production of marketing collateral, sourcing quotations, and liaising with designers and printers/suppliers as necessary.
• Manages costs and activity to ensure delivery is on-time and according to budget.
• Assist in planning and organizing internal employee engagement events such as Townhalls, Company Trips, Annual Dinners etc.

Advertising

• Create, plan and implement advertising campaigns using digital and print media as needed
• Provide appropriate reporting, evaluation and optimization of all digital advertising initiatives.

Industry Knowledge Sharing

• Keeping up with the marketing trends, innovations, communication techniques and media regulations.
• Curate and distribute the latest industry trends and news to all internal staff via the weekly email blast.

Corporate Social Responsibility

• To establish and implement charity partnership programmes.
• Reaching out to the public via PR and marketing to deliver the message of the company’s commitment to social responsibility.

Job Requirements

• Preferably degree in a relevant subject such as marketing, media studies or communications.
• 3 years working experience in related/similar industry.
• With experience in online and offline marketing platforms & strategies.
• Skills needed: creative thinking, good teamwork skills, a go-getter and pro-active attitude, good oral and written communication skills, adaptability, social media, event management skills.
• Familiarity with design software such as Canva and Capcut would be an advantage.

Skills