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Digital Marketing Manager

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This job is a Digital Marketing Manager position focused on boosting wellness brands online. You might like this job because you'll create exciting campaigns across social media and e-commerce, lead a team, and make data-driven decisions to enhance sales.

RM 7000 - RM 9000

butterworth, Penang

Job Description

 

Job Summary

We are looking for a results-driven Senior Digital Marketing Manager to lead and execute digital marketing strategies to grow our wellness and nutraceutical brands across e-commerce and social media platforms.

The ideal candidate is experienced in performance marketing, e-commerce growth, and data-driven campaigns, with a strong track record of scaling online sales.

Key Responsibilities

1. Digital Marketing Strategy

  • Develop and implement comprehensive digital marketing strategies to grow brand awareness and online sales.
     
  • Plan and execute integrated marketing campaigns across social media, search, and e-commerce platforms.
     
  • Manage marketing budgets and optimize return on ad spend (ROAS).
     

2. Performance Marketing

  • Manage and optimize paid advertising campaigns on
     
    • Facebook
       
    • Instagram
       
    • TikTok
       
    • XHS
       
  • Conduct A/B testing to improve ad creatives, targeting, and conversion rates.
     
  • Track campaign performance and optimize customer acquisition cost (CAC).
     

3. E-Commerce Growth

  • Manage and optimize online stores on
     
    • Shopee
       
    • Lazada
       
  • Plan major sales campaigns (e.g. 9.9, 11.11, 12.12).
     
  • Improve product listings, conversion rates, and online customer experience.
     

4. Content & Social Media Strategy

  • Develop engaging social media strategies to grow brand awareness and community engagement.
     
  • Work with designers and content creators to produce marketing assets, videos, and campaign materials.
     
  • Manage influencer collaborations and affiliate marketing campaigns.
     

5. Data Analytics & Reporting

  • Monitor and analyze marketing performance using tools such as
     
    • Google Analytics
       
    • Meta Ads Manager
       
  • Prepare monthly performance reports with actionable insights.
     
  • Continuously optimize campaigns based on data analysis.
     

6. Team & Vendor Management

  • Lead and mentor the digital marketing team.
     
  • Coordinate with external agencies, designers, and freelancers.
     
  • Ensure marketing projects are delivered on time and within budget.
     


Job Requirements

Key Requirements :-

-4-7 years experience in digital marketing.

-Strong experience in performance marketing and e-commerce platforms.

-Proven track record in scaling online sales and digital campaigns.

-Strong analytical and leadership skills.

 

Preferred Experience :-

-Experience in health supplements / wellness products

-Familiar with influencer and affiliate marketing.

 


Right to Work Requirements

  • Candidates with an existing right to work in the country are preferred
    • Local citizens of this country
    • Permanent residents (PR) of this country
    • Candidates who already have a work permit for this country

Working Arrangement

  • On Site
  • Hybrid (Both Remote and On Site)

Skills

Online Marketing
Data Analysis
Digital Marketing
Sales Funnel
Branding Campaigns
Advertising Campaigns
Sales Analysis
Omni-Channel Marketing
Customer Relationship Management
Customer Success Management

Company Benefits

Level Up Your Skills

Skip the stagnant career. Get hands-on with e-commerce and digital marketing trends while learning directly from the pros.

Digital-First & Agile

No rigid 9-to-5 vibes here. We’re a tech-savvy team that values results and gives you the autonomy to crush your goals.

Build a Global Brand

Help a homegrown Malaysian success story go global. Your ideas actually matter here, and you’ll see your impact in real-time.

Good Vibes Only

Work in an aesthetic, high-energy space with a young, creative team. We’re all about collaboration and a social office culture.

Wins Get Recognized

We reward the hustle. If you hit your targets and bring the energy, we make sure you’re celebrated with competitive incentives.

Ultimate Wellness Perk

We live what we sell. Enjoy free or subsidized access to our premium skincare and supplements like itsCollPlus+. Glow from within!


Additional Info

Company Activity

Last active - few minutes ago

Career Level

Senior Executive

Job Specialisation


Company Profile

ITSCOLL PRODUCTS (M) SDN BHD-logo-image

ITSCOLL PRODUCTS (M) SDN BHD

Forget boring supplements, we’re here to redefine what it means to live well. Founded in 2012 from a chemist’s passion for real results, itsColl Wellness has evolved into a digital-first beauty and health powerhouse. We don’t just follow trends, we set them by blending science with a lifestyle people actually love.Why join us? Real Science: Work with Kementerian Kesihatan Malaysia ( KKM ) approved...