Job Description

• Develop, execute, and optimize digital marketing campaigns across Meta (Facebook & Instagram), TikTok, Google Ads, and other advertising platforms. 
• Build strong brand positioning and create effective marketing strategies to drive business growth. 
• Identify and scale hero products through performance analysis and data-driven decision-making. 
• Monitor and analyze campaign performance to improve ROI, conversion rates, and customer acquisition costs. 
• Optimize advertising creatives, targeting strategies, bidding structures, and budget allocations for maximum effectiveness. 
• Conduct A/B testing on creatives, copywriting, and audience segments to improve campaign results. 
• Track customer behavior, industry trends, competitor activities, and market opportunities. 
• Collaborate closely with creative, content, and sales teams to develop high-converting marketing materials. 
• Generate reports, insights, and actionable recommendations using marketing analytics tools. 
• Support long-term brand development and digital transformation initiatives. 
• Stay updated on the latest digital marketing trends, platform updates, and consumer behavior changes. 

Job Requirements

• Minimum 3–5 years of hands-on Digital Marketing experience.
• Strong knowledge of Meta Ads, TikTok Ads and Google Ads.
• Solid understanding of branding, performance marketing and sales funnels.
• Strong analytical mindset with the ability to interpret marketing data.
• Good understanding of content trends, especially short-form video content. 
• Excellent communication and teamwork skills. 
• Experience in e-commerce, retail or consumer brands is highly preferred

Skills