Job Description

Key Responsibilities

1. Content Strategy & Planning

• Develop content ideas, campaign concepts, and creative directions for JAM and client accounts.
• Research social media trends, consumer insights, and platform best practices.
• Plan content calendars and production schedules to ensure consistent content output.
• Create scripts, captions, and content structures that drive engagement and conversions.

2. Content Production

• Plan and coordinate content shoots, including locations, props, and talents.
• Execute video and photo shoots independently or with support from the creative team.
• Ensure content is produced according to campaign objectives and brand guidelines.
• Maintain high standards of quality and consistency across all content.

3. Video Editing & Post-Production

• Edit short-form and long-form videos for platforms including TikTok, Instagram, YouTube, Shopee, and Lazada.
• Incorporate captions, graphics, music, transitions, and creative effects to enhance content performance.
• Optimize content formats according to platform requirements and best practices.
• Deliver content within agreed timelines while maintaining quality standards.

4. On-Screen Talent & Brand Representation

• Act as an on-screen talent, presenter, or spokesperson for JAM and client content when required.
• Participate in video shoots, promotional campaigns, interviews, livestream content, and marketing initiatives.
• Build a professional and engaging on-camera presence that aligns with the Company's brand identity.
• Be comfortable appearing regularly in videos and social media content.

5. Performance Analysis & Improvement

• Monitor content performance metrics including views, engagement, watch time, shares, and conversions.
• Analyze content performance and recommend improvements for future campaigns.
• Continuously experiment with new formats, storytelling methods, and creative approaches.
• Stay updated on social media trends, creator economy developments, and platform algorithm changes.

6. Collaboration & Campaign Execution

• Work closely with Business Development, Livestream Operations, Graphic Design, and Management teams to execute campaigns effectively.
• Support brand campaigns, product launches, livestream promotions, and special projects.
• Contribute ideas and recommendations that improve overall content quality and business performance.

Job Requirements

Requirements

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Media, Creative Arts, or related fields is preferred.
• Minimum 1–3 years of experience in content creation, social media, video production, or related fields.
• Strong copywriting and storytelling skills.
• Proficient in video editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro, or equivalent.
• Strong understanding of TikTok, Instagram, YouTube Shorts, and other social media platforms.
• Comfortable appearing on camera and creating face-to-camera content.
• Ability to manage multiple projects and work in a fast-paced environment.
• Familiarity with AI tools for content ideation, scripting, editing, and production is an advantage.

Preferred Qualities

• Creative, resourceful, and proactive.
• Strong understanding of content that drives both engagement and sales.
• Positive attitude with a willingness to learn and experiment.
• Ability to work independently while collaborating effectively with the team.
• Passionate about social media, content, and the creator economy.

Skills