Job Description

What is this job all about?

KNKV Group is a growing integrated group operating across digital marketing, media production, training, events, and creative solutions. We are looking for a Digital Marketing Manager to plan, execute, and manage digital marketing initiatives that support brand growth, lead generation, and business performance across the Group.

This role is ideal for a hands-on digital marketer who can balance strategy and execution, manage campaigns end-to-end, and work closely with internal teams to achieve measurable results.

Key Responsibilities

• Plan and execute digital marketing strategies aligned with business objectives.
• Manage and optimise digital campaigns across platforms such as Meta, Google, TikTok, and other relevant channels.
• Oversee content planning, copywriting, and basic creative direction for digital platforms.
• Monitor campaign performance, analyse data, and optimise for better ROI.
• Manage digital marketing budgets and ensure effective cost utilisation.
• Work closely with internal teams (sales, creative, media production, training) to support lead generation and conversions. 
• Prepare performance reports and insights for management review.
• Ensure consistent brand messaging across all digital channels.
• Stay updated on digital marketing trends, tools, and platform changes.

Job Requirements

• Diploma or Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• 4–7 years of hands-on experience in digital marketing, advertising, or performance marketing. 
• Proven experience managing paid advertising campaigns (Meta, Google, TikTok or similar platforms).
• Strong understanding of digital marketing metrics, KPIs, and basic performance analysis.
• Experience in content planning, copywriting, and coordinating with creative teams.
• Ability to plan, execute, and optimise campaigns independently. 
• Comfortable managing multiple projects and priorities in a fast-paced environment.
• Good communication and coordination skills to work with cross-functional teams. 
• Experience in an agency, multi-brand, or growth-oriented environment is an advantage. 
• Positive attitude, proactive, and willing to learn and adapt.
   

Skills