Why we start?
When KOLHUB was founded in 2020, Malaysia’s influencer marketing industry was still largely measured by surface numbers — followers, likes, reach, CPM, and media-plan line items.
We saw the gap clearly.
Brands were spending money on KOLs, but not always achieving business goals. Campaigns were being executed, but not always remembered. Influencers were being booked, but not always matched with the...