Job Description

Based at our Headquarters in Seremban, Negeri Sembilan, the National Sales Manager will lead and execute our commercial growth strategy across the entire Malaysia. This dual-focus role requires a results-driven leader to secure high-volume industrial contracts for Roselle Paste, Pati (Concentrate), and Dried Calyces with food manufacturers nationwide, while simultaneously managing distributors to expand our consumer-ready Roselle Juice retail footprint across Modern Trade, General Trade, and Foodservice networks.

Job Requirements

1. B2B & Industrial Ingredient Sales (Paste, Pati, Dried)

• Industrial Raw Material Contracts: Secure high-volume supply contracts for Roselle Paste and Dried Calyces with major Malaysian food manufacturers, confectionery brands, and herbal tea packers.
• HORECA & Foodservice Expansion: Pitch Roselle Pati (Concentrate) to national restaurant chains, hotel groups, and central kitchens for menu integration and beverage applications.
• Technical Procurement Collaboration: Partner with client R&D and quality assurance departments to ensure products meet technical specifications, moisture limits, and compliance standards.

2. B2C & Retail Channel Management (Juice & Consumer Packs)

• Modern Trade Listings: Manage listings, trading terms, and category shelf placement with major supermarket and hypermarket chains (e.g., Lotus's, AEON, Jaya Grocer, Village Grocer).
• National Distributor Management: Appoint, manage, and audit regional sub-distributors to ensure deep product penetration into General Trade (mini-markets, sundry shops) across Peninsular Malaysia, Sabah, and Sarawak.
• Trade Marketing & Festive Activations: Design and execute nationwide in-store sampling and seasonal marketing campaigns, particularly maximizing sales during peak Malaysian festive periods (e.g., Ramadan, Hari Raya).

3. Team Leadership & Operations (HQ Seremban)

• National Sales Strategy: Formulate and execute annual nationwide sales budgets, volume forecasts, and pricing strategies from the Seremban HQ.
• Team Management: Recruit, mentor, and track the performance of a remote nationwide team of sales executives and field merchandisers.
• Supply Chain Coordination: Work closely with the Seremban production facility and logistics teams to manage stock allocation, ensuring efficient cold-chain and dry stock delivery nationwide.
• Regulatory Compliance: Ensure all sales processes and product materials comply with Malaysian food regulations and standards, including JAKIM Halal, MeSTI, and HACCP.

Skills