Job Description

About the Role

We're looking for a Growth & Ecommerce Manager to help build and scale Furmocare's digital growth engine.

This is a hands-on role that combines ecommerce, performance marketing, content, analytics, and experimentation. You will own the customer journey from awareness to conversion, helping us grow revenue across Shopee and other digital channels while building the systems, processes, and insights that drive sustainable growth.

This is not a traditional corporate marketing role. We operate with a startup mindset — moving quickly, testing ideas, learning from data, and figuring things out as we go. We're looking for someone who enjoys building, is comfortable with ambiguity, and wants the opportunity to grow alongside the brand.

What You Will Own

Growth & Revenue

• Own ecommerce growth and online sales performance across Shopee and future digital channels
• Develop and execute initiatives that drive customer acquisition, conversion, retention, and average order value
• Monitor performance and identify growth opportunities across the customer funnel
• Work closely with the team to translate business goals into growth initiatives

Performance Marketing

• Plan, execute, and optimise Meta, Google, Shopee, TikTok and other paid acquisition channels
• Manage campaign budgets and allocate spend based on performance
• Build and scale customer acquisition campaigns while maintaining efficiency targets
• Develop and test audiences, creatives, offers, and messaging

Ecommerce & Conversion

• Manage and optimise Furmocare's Shopee presence, including listings, promotions, content, and conversion performance
• Improve product page effectiveness, customer experience, and conversion rates
• Monitor competitor activity, market trends, and ecommerce best practices
• Identify opportunities to improve customer purchase behaviour and basket size

Content & Creative Growth

• Develop high-performing content and campaigns
• Translate customer insights into effective creative briefs and growth experiments
• Support creative testing and help identify winning content, hooks, and messaging
• Collaborate with the wider team to build awareness and demand for the brand

Analytics & Experimentation

• Build dashboards and reporting systems that provide actionable insights
• Track and analyse key growth metrics including revenue, ROAS, CAC, conversion rate, CTR, and AOV
• Run structured experiments across creatives, offers, channels, and customer journeys
• Turn insights into action quickly and continuously improve performance

Why Join Us

• Opportunity to build and shape the growth function from the ground up
• Direct ownership and visibility of your impact on the business
• High autonomy and room to experiment
• Work at the intersection of ecommerce, content, performance marketing, and brand building
• Be part of a growing pet wellness brand backed by an established animal health company

Job Requirements

What We're Looking For

• Passion for animals, bonus points if you have a pet dog or cat
• 2–5 years experience in growth marketing, ecommerce, performance marketing, or DTC brands
• Hands-on experience running paid acquisition campaigns across Meta and/or Google
• Strong commercial mindset with an understanding of acquisition, conversion, and profitability
• Comfortable analysing data and translating insights into action
• Proactive, resourceful, and able to work independently
• Excited by experimentation, testing, and continuous improvement
• Comfortable operating in a fast-moving environment where processes are still being built

Bonus Points

• Experience with Shopee, Lazada, TikTok Shop, or marketplace growth
• Experience in pet, wellness, health, supplement, or consumer brands
• Familiarity with creator-led content, UGC, and creative testing
• Experience scaling ecommerce brands from early-stage growth

Skills