Job Description

We’re looking for a creative and strategic Senior Executive in Marketing & Branding to take the lead in growing our Nuuna brand in the FMCG food industry. You will be responsible for driving brand awareness, executing multi-channel marketing campaigns, and ensuring all initiatives align with the company’s overall business goals. Your mission is to enhance Nuuna’s brand presence across all consumer touchpoints.

KEY RESPONSIBILITIES:

Marketing Strategy & Planning

• Assist in developing and executing brand strategies aligned with overall business objectives 
• Conduct market research for consumer trends, competitor insights, and growth opportunities
• Plan and manage integrated marketing campaigns across ATL, BTL and muitl channels
• To support product launches through targeted marketing initiatives
   

Product Branding

• Maintain brand consistency across all consumer touchpoints
• Collaborate closely with Designers to ensure alignment in design concepts and brand messaging
• Monitoring and reporting on brand performance, competitor activity, and market trends.
• Conduct market research, surveys, and competitor analysis to generate insights that guide marketing decisions. 

Campaign Execution & Events

• Plan and execute marketing campaigns includes ATL, BTL, brand activations & events related to the brand 
• Organize roadshows, brand events, and promotional exhibitions
• Analyze performance metrics and prepare post campaign reports
• Track and optimize marketing budget for cost-effective results
   

General Support

• Handle ad-hoc tasks as assigned by HOD to ensure smooth team operations

Job Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 1 to 2 years of experience in marketing roles with a focus on branding and product marketing. 
• Preferably within the FMCG or food-related industries 
• Strong analytical and strategic thinking skills with the ability to identify trends and develop effective marketing strategies.
• Excellent communication and interpersonal skills.
• Creative and ability to develop engaging and impactful marketing materials.
• Passionate about food, branding, and consumer engagement.

Skills