Job Description

Seruni Global Sdn Bhd (Kopi Saigon HQ)
Location: Elmina Business Park, Sungai Buloh

ABOUT THE COMPANY

Kopi Saigon is one of the fastest growing Vietnamese coffee chains in Malaysia with 200+ outlets nationwide and rapidly expanding across Southeast Asia.

We are building more than just a coffee brand. We are building a consumer brand ecosystem spanning beverages, merchandise, digital platforms and lifestyle experiences.

We are looking for a high calibre Marketing Director to lead brand growth, marketing strategy and nationwide campaigns that drive real business results.

This role works directly with the Founder and leadership team to shape the future direction of the brand.

ROLE OVERVIEW

The Marketing Director will be responsible for building a powerful consumer brand, executing high impact campaigns and leading the marketing team to support rapid outlet expansion across Malaysia.

You will oversee the full marketing ecosystem including:

• Brand strategy
• Campaign execution
• Product launches
• Digital marketing
• Brand collaborations
• Marketing analytics

This is a hands on leadership role for someone who thrives in a fast growing, high performance environment.

KEY RESPONSIBILITIES

• Lead overall marketing strategy and brand direction for Kopi Saigon
• Plan and execute high impact marketing campaigns to drive brand awareness and sales
• Lead and manage the marketing, creative and digital teams
• Develop brand positioning, storytelling and consumer engagement strategies
• Plan and execute major product launches, collaborations and brand activations
• Drive viral marketing initiatives and social media growth
• Monitor campaign performance and optimise based on data and ROI
• Manage marketing budgets and ensure efficient return on marketing investment
• Work closely with operations and development teams to support outlet expansion nationwide
• Identify new opportunities for brand partnerships, influencer campaigns and collaborations

WHAT WE ARE LOOKING FOR

• We want someone who is:
• Strategic but also hands on
• Creative but also data driven
• Fast moving and execution focused
• Comfortable working in a high growth startup environment
• Able to build marketing campaigns that create real impact

BENEFITS:

• Health Insurance
• Performance Bonus
• Annual Increment
• Birthday Leave
• Staff Training & Development
• Free Parking
• Staff Discounts

Job Requirements

• Minimum 5 years experience in marketing with leadership responsibilities
• Strong experience in brand building and campaign execution
• Proven track record of driving brand growth and consumer engagement
• Strong understanding of digital marketing, social media and consumer behaviour
• Experience managing marketing teams or departments
• Strong strategic thinking with execution focused mindset
• Experience in F&B, retail or consumer brands is a strong advantage

Skills