Job Description

We are looking for a strategic and hands-on Marketing Lead to build and drive marketing across a growing portfolio of brands.

This role goes beyond managing campaigns — it is about owning marketing direction, making clear decisions on priorities, and translating strategy into execution.

You will oversee brands across different sectors, including:

• A growth-focused service/education brand 
• A lifestyle and F&B brand 
• A healthcare-based service brand 

Each brand has distinct objectives, requiring thoughtful and differentiated marketing approaches.

This is a builder role, ideal for someone who enjoys working independently, creating structure where there is none, and shaping how marketing functions within a growing business.

Key Responsibilities

1. Marketing Strategy & Brand Ownership

• Develop and own marketing strategies across multiple brands 
• Define positioning, messaging and direction for each brand 
• Identify growth opportunities and propose initiatives aligned with business goals 

1. Prioritisation & Decision-Making

• Determine where to focus time, budget and resources across brands 
• Balance short-term execution with long-term brand building 
• Make clear decisions on what to prioritise and what to deprioritise 

1. Campaign Direction & Execution

• Plan and guide campaigns across digital and offline channels 
• Oversee or manage paid marketing initiatives (Meta Ads, Google Ads) where relevant 
• Ensure campaigns are aligned with objectives, timelines and budgets 

1. Content Direction & Quality Control

• Set direction for content strategy, themes and messaging 
• Review and guide content to ensure strong brand consistency 
• Provide clear, actionable feedback to the Content & Marketing Executive 

1. Performance Tracking & Optimisation

• Define KPIs and measure performance across channels 
• Analyse results and extract actionable insights 
• Adjust strategies based on performance and market feedback 

1. Hands-On Execution

• Execute key initiatives independently when required 
• Build systems, workflows and processes to improve efficiency 

1. Team Development

• Mentor and guide junior team members 
• Support hiring and structuring of the marketing team as it grows 
• Contribute to building a strong, sustainable marketing function 

Job Requirements

Requirements

• 3–5 years of experience in marketing, digital marketing or brand management 
• Strong balance of strategic thinking and execution ability 
• Experience in content strategy, social media and digital campaigns 
• Familiarity with Meta Ads and Google Ads 
• Strong analytical and problem-solving skills 
• Fluent in English and Bahasa Malaysia (written and spoken) 
• Proactive, structured and comfortable working independently 

Skills