Job Description

1. Responsible for campaign registration in marketplaces (Lazada & Shopee), actively strive for marketing resources on the platform with KAM (for campaign pages, homepage exposure, voucher exposure, BMO, etc.)
2. Participate in the preparation of store promotion strategy and coordinate resources to achieve sales target.
3. Participate in the planning of the store layout design wild frame, planning online activities and special promotion on marketplaces, and in-channel marketing ROI optimization.
4. Work closely with designer for the ads image direction, optimize the click-through rate and conversion rate of the ads image, and improve the search relevance ranking of the product.
5. Prepare monthly operation plan and be responsible for its implementation, evaluate the promotion result and analyze the data of store and product visits and conversion rate.
6. Coordinate with graphic design team, customer service team and other personnel to complete the above tasks smoothly and effectively.
7. Prepare data analysis reports of store visitors, sales volume, conversion rate, etc.
8. Explore and recommend creative ways to reach out to target audience and continuously engage customers through digital platforms.
9. Keep up with trends in the digital marketing space, competitor's activities and industry best practices in order to stay abreast of the developments in the marketplace.
10. Familiar with the in-channel paid advertising tools on marketplaces (Lazada/Shopee). Good at summing up experience, to provide decisions for achieving sales performance and target.
11. With good interpersonal communication skill and able to maintain good relationship with KAMs and clients.
12. Work as a team player to assist other relevant activities.

Job Requirements

1. More than 1 year of marketplaces (Lazada & Shopee) promotion and operation experience, campaign registration experience is preferred.
2. Understand platform in-channel marketing rules and be familiar with members' shopping habits and shopper’s psychology.
3. Experience in in-channel marketing tools of marketplaces (Lazada & Shopee), familiar with keyword search technology optimization (SEO), and have unique insights of out-channel marketing,
4. Deep understanding of cross-border Internet marketing, quick thinking, clear thinking, and strong perception of the online shopping market.
5. Good at planning, promotion and project execution ability, strong communication ability.
6. Excellent logical thinking ability, strong sense of responsibility and initiative, teamwork spirit, excellent learning ability and innovation ability.
7. Effectively use and experience in TikTok, FB, IG and other social media platforms.
8. Flexible working schedule but willing to commit during Mega/Big campaigns.
9. Strong data analytical skill with proficiency in Microsoft Excel.
10. Good command of written and spoken English, Mandarin & Bahasa Malaysia.

Skills