Job Description

We are looking for a hands-on Growth Manager to lead the launch and scale of our new premium social networking and drive user migration from our old app.

This role is execution-focused. You will work directly with the CEO and product team to build growth systems, optimize funnels, and turn an existing user base into an active, monetized community.

This is not a “run ads” role. This is a build, test, launch, scale role.

Core Responsibilities

1. Own Growth Strategy & Execution

• Define and execute the growth roadmap for our app
• Drive acquisition, activation, retention, and monetization
• Prioritize highest-impact initiatives across product and marketing

2. Lead User Migration (Critical)

• Own the migration strategy from our previous app to the new app
• Design incentives, funnels, and product experiences to drive conversion
• Work with engineering to ensure seamless onboarding and data flow

3. Product-Led Growth

• Partner closely with Product and Engineering teams
• Improve onboarding, UX, and conversion flows
• Drive experimentation (A/B testing, feature launches, pricing tests)

4. Lifecycle & Retention

• Build and optimize CRM systems:
• Email
• Push notifications
• In-app messaging
• Increase engagement, repeat purchases, and long-term retention

5. Monetization & Revenue Growth

• Optimize pricing, packages, and subscription models
• Increase ARPU and LTV
• Identify new revenue opportunities within the platform

6. Data & Analytics

• Define and track key metrics:
• Activation rate
• Retention (Day1, D7, D30)
• Conversion rate
• CAC vs LTV
• Build dashboards and reporting systems
• Drive decisions based on data, not assumptions

Job Requirements

Must-Have

• 3–7 years experience in growth / product / startup roles
• Experience in mobile apps, marketplaces, social networking apps, or subscription products
• Strong understanding of: Retention and lifecycle marketing
• Hands-on with tools (Mixpanel, Amplitude, Firebase, etc.)
• Able to work with engineers and designers directly

Nice-to-Have

• Experience launching a new product or feature from 0 → traction
• Experience with user migration or reactivation campaigns
• Hands-on. Not just strategy
• Moves fast and executes under ambiguity
• Data-driven decision maker
• Strong problem solver (especially in messy situations like migration)

What Success Looks Like (First 90 Days)

• Successful launch of app
• Clear migration funnel from old app established
• Measurable increase in:
• Activated users
• Paying users
• Retention rates
• Weekly growth experiments running consistently 
• Increase in Revenue by %

Skills