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This job is for an Influencer Marketing Specialist who connects brands with social media influencers to boost awareness and sales. You might like this job because it's creative, involves negotiation, and keeps you at the forefront of marketing trends!
Job Description
Job Description:
- Design and implement influencer marketing initiatives to enhance brand awareness and drive conversions.
- Search for, evaluate, and integrate influencers who resonate with brand principles and target demographics.
- Handle contract negotiations, budget management, and monitor expenses related to influencer campaigns.
- Assess and present outcomes of influencer marketing efforts, delivering practical recommendations.
- Collaborate closely with content and social media teams to ensure influencer-generated materials align with overarching marketing objectives.
- Monitor influencer metrics, engagement levels, and return on investment (ROI) through analytical tools.
- Enhance influencer collaborations by experimenting with various content styles, calls-to-action (CTAs), and audience targeting tactics.
- Establish and nurture a community of influencers for continual partnerships.
- Keep track of competitor influencer activities and industry developments to identify new opportunities.
- Organize product seeding and public relations gifting initiatives for influencers.
- Remain informed about industry trends, competitive approaches, and compelling influencer content.
Job Requirements
Job requirement:
- Proven experience in influencer marketing, PR, or digital marketing roles (preferably in beauty, lifestyle, or e-commerce sectors).
- Strong understanding of influencer ecosystems, particularly on platforms like TikTok, Instagram, and YouTube
- Ability to identify, evaluate, and recruit influencers based on brand fit, audience quality, and engagement
- Skilled in negotiating contracts, managing budgets, and tracking campaign expenses
- Knowledge of analytics tools (e.g. Meta Insights, TikTok Creator Marketplace, Google Analytics, or influencer platforms like HypeAuditor, Upfluence) to measure ROI and engagement
- Excellent communication and relationship-building skills to nurture long-term influencer partnerships
- Creative thinking and strategic mindset in experimenting with content styles, formats, and CTA strategies
- Ability to analyze influencer campaign performance and provide actionable insights
- Strong collaboration skills to work closely with internal teams like social media, content, and design
- Detail-oriented with strong organizational skills for product seeding, gifting, and campaign tracking
- Up-to-date with influencer trends, viral content, and industry benchmarks
- Fluent in English and Bahasa Melayu (if managing local influencers)
- A portfolio or examples of past influencer campaign successes is a plus
Skills
Company Benefits
Staff Discounts & Exclusive Product Access
Enjoy special discounts on our exquisite perfumes and get early access to new collections — be the first to experience our latest creations!
Career Growth & Development
Your growth matters to us. We provide training, mentorship, and opportunities to attend industry events, ensuring you stay ahead in your field.
Engaging Workplace Culture
We believe in working hard and celebrating together to strengthen bonds and keep the workplace positive and motivating.
Creative & Collaborative environment
Work with a passionate team where your ideas are heard and innovation is celebrated. Experience the freedom to express your creativity.
Open communication
We encourage open communication whereby everyone is free to voice out their opinions, suggestions or new ideas to help develop the company.
Additional Info
Company Activity
Last active - few minutes ago
Experience Level
4 - 7 Years of Experience
Career Level
Senior Executive
Job Specialisation
Digital Marketing
Company Profile
