Job Description

Key Responsibilities:

Influencer Marketing:

• Source, evaluate, and onboard suitable influencers (macro, micro, and nano) aligned with brand goals and target audience.
• Plan and execute influencer campaigns, including briefing, contract negotiation, and content approvals.
• Track deliverables, timelines, and performance to ensure quality execution and ROI.
• Manage influencer databases, nurture long-term partnerships, and handle seeding strategies where applicable.

Campaign Development & Execution:

• Collaborate with internal teams (brand, digital, product) to align media and influencer activities with broader campaign objectives.
• Coordinate product launches, events, or activations involving both media and influencer touch points.

Reporting & Analysis:

• Measure the effectiveness of media coverage and influencer campaigns using KPIs such as impressions, engagement, reach, sentiment, and conversion (where relevant).
• Compile post-campaign reports with insights and learnings for future improvement.

Job Requirements

• Proven experience in media relations, influencer marketing, or PR.
• Strong network of media contacts and influencer connections is an advantage.
• Excellent written and verbal communication skills. 
• Strong organisational skills with attention to detail and the ability to manage multiple projects simultaneously.
• Familiar with social media platforms, trends, and analytics tools.
• Excellent in Excel and Power point presentation

Skills