Job Description
About us
We are a fast-growing e-commerce company specializing in the development and management of in-house brands across multiple categories, including Wellness Supplements, Pet Care & Food, Footwear, Personal Care, Fragrance, and Confectionery. Our primary sales channels are e-commerce platforms, with TikTok Shop emerging as our most dynamic growth platform.
Key Responsibilities
- Source, research and identify suitable KOLs, influencers and affiliates that align with each brand’s target audience.
- Build and maintain a database of potential KOLs and affiliates.
- Reach out to influencer for collaboration opportunities and negotiate basic campaign requirements.
- Brainstorm and develop creative marketing ideas for product launches, campaigns and promotional activities.
- Prepare content briefs, mood boards and creative directions for influencers and internal creators.
- Write simple script and content angles for Tiktok, IG, FB and short form videos.
- Stay updated with current social media trends, viral content and competitor activities.
- Review submitted content and ensure it meets brand guidelines before publishing.
- Support campaign execution across Tiktok, IG, FB and other digital platform.
- Track KOL campaign performance includes reach, engagement, traffic and sales.
- Monitor influencer ROI and provide recommendations for future collaborations.
- Support ad hoc marketing projects assigned by management.