Job Description

ROLE OVERVIEW

The Visual Merchandiser is a commercial and creative leader responsible for driving revenue through strategic visual presentation across all TudungPeople retail stores. This role translates brand identity into high-impact retail environments that inspire customers, optimize space productivity, and maximize sales performance.

KEY RESPONSIBILITIES

1. Store Performance & Sales Optimization

Priority: Core Outcome

• Partner with Retail and Sales teams to analyze store performance data and identify revenue-driving opportunities through visual presentation
• Use sales, conversion, and traffic data to optimize layouts, product placement, and in-store storytelling
• Analyze sales by zone/fixture to optimize high-traffic areas and bestseller placement
• Proactively drive sell-through of slow-moving or focus lines through commercial VM action plans
• Identify aging stock and create promotional displays to improve STR (sell-through rate)
• Lead high-impact VM execution during peak trading periods (Ramadan, Raya, Year-End)
• Provide weekly feedback on what's working/not working in each store layout
• Recommend changes to improve conversion rates, units per transaction (UPT), and average transaction value (ATV

2. Visual Merchandising Strategy & Planning

• Develop annual VM strategy aligned with brand positioning and commercial objectives
• Customize VM direction based on store format, size, location
• Plan and manage annual VM calendar, including seasonal themes, product launches, and campaign rollouts
• Optimize store layouts to improve visibility, customer flow, and space productivity
• Create visual merchandising guidelines for each store based on space, traffic patterns, and customer behavior
• Plan and execute seasonal VM refreshes (Ramadan, Eid, Raya collections, year-end)

3. Campaign Execution & Rollout

• Lead monthly campaign rollout in alignment with marketing calendar and sales targets
• Execute in-store visual campaigns for new collection launches
• Develop clear campaign briefs, styling guides, and execution checklists for all stores
• Ensure timely and consistent implementation across all locations
• Coordinate VM rollout timelines across multiple store locations
• Collaborate with Marketing team to ensure campaign themes translate seamlessly from digital to physical retail
• Review campaign effectiveness and refine execution for future improvements
• Create in-store signage, POS materials, and promotional displays

4. Product Presentation & Styling

• Style mannequins and product displays to showcase TudungPeople's modest fashion pieces in aspirational, relatable ways
• Create outfit coordination and styling suggestions that encourage multiple-item purchases (increase UPT)
• Ensure proper folding, hanging, and presentation standards are maintained across all touchpoints
• Design and execute window displays, in-store layouts, and product placements that align with TudungPeople's brand aesthetic
• Train store staff on commercial styling techniques and product storytelling.

5. Compliance, Audit & Standardization

• Conduct regular VM audits to ensure brand consistency and execution quality across all stores
• Provide structured feedback and corrective action plans to store teams
• Develop and maintain VM playbooks, checklists, and photo references for each store
• Standardize VM guidelines, execution frameworks, and best practices for scalability
• Ensure all VM execution meets operational and safety standards
• Brief part-time/seasonal staff on visual standards during peak periods

6. Cross-Functional Alignment

• Collaborate with Marketing to ensure cohesive in-store and online brand storytelling
• Align with Store Supervisors/Managers on sales priorities and customer experience strategy
• Coordinate with Production, Logistics, and Distribution Center to ensure display readiness and product availability
• Work closely with Retail Operations and Inventory teams to align VM with stock availability and campaign calendars
• Provide weekly VM reports with store visit notes, photos, and recommended actions
• Attend leadership meetings to share insights on customer behavior and in-store trends
• Communicate directly with marketing on strategic VM direction

7. Training & Capability Development

• Develop and deliver VM training programs for store teams
• Coach teams on commercial styling, display standards, and execution excellence
• Build VM champions within stores to sustain execution quality
• Train retail store teams on daily VM maintenance, restocking protocols, and brand standards
• Upskill team members to maintain high standards even during leadership transitions

8. Creative & Asset Development

• Conceptualize in-store visual elements and campaign POSM materials
• Oversee development and production of printable VM assets (signage, posters, display materials)
• Maintain centralized VM templates and asset library for operational efficiency
• Ensure all creative assets are brand-aligned and production-ready
• Assist in reviewing visual displays design that meet the store’s visual design requirements.
• Sourcing props, creative materials, accessories and contractors for displays.

9. New Store Openings & Renovations

• Lead VM planning for new store openings, including fixture selection, layout design, and initial merchandising
• Conduct post-opening reviews and adjust VM strategy based on early performance
• Develop opening checklists and setup timelines for seamless launches
• Ensure new stores are set up to commercial and brand standards from day one

10. Innovation & Future Development

• Monitor retail and VM trends locally and internationally to keep the brand competitive
• Introduce experiential and customer-engaging VM concepts that differentiate TudungPeople
• Pilot innovative display techniques, sustainable materials, or interactive elements
• Develop sustainable and reusable VM initiatives for long-term brand growth (e.g., reusable displays, eco-friendly materials)
• Stay ahead of modest fashion retail trends and consumer behavior shifts

Job Requirements

Qualifications

• Diploma/Degree in Retail Management, Visual Merchandising, Marketing, or related field
• Minimum 5 years’ experience in retail visual merchandising, with at least 2 years in a supervisory/lead role
• Proven track record in sales optimization through VM strategies
• Strong understanding of retail operations and customer behavior
• Experience in fashion retail (modest fashion preferred) is an added advantage

Skills

• Analytical Skills: Ability to interpret sales, traffic, and conversion data to drive VM decisions
• Leadership: Capable of leading VM execution and managing cross‑functional teams
• Creativity: Strong eye for design, styling, and brand storytelling
• Commercial Awareness: Knowledge of sell‑through strategies, promotional displays, and revenue‑driving VM actions
• Project Management: Skilled in planning, executing, and monitoring VM campaigns across multiple stores
• Communication: Clear and effective in providing feedback, training, and alignment with retail/marketing teams
• Technical Skills: Familiarity with VM tools, POSM development, and layout optimization
• Adaptability: Ability to lead high‑impact VM during peak trading periods (Ramadan, Raya, Year‑End)
• Problem‑Solving: Quick to identify issues in store layouts and recommend improvements

Skills