Job Description

About The Job

Are you a passionate Digital Marketer?

If you want to be a part of our Performance Marketing team, you need to be both analytical and creative. 

A logical and mathematical mind is required to process large volumes of data and draw insights from it. 

Insights that will not only help you create even better, more relevant marketing performance for your audience but also aid in making data-driven decisions. 

A role at Webqlo is unlike any other. Our guys are quick on their feet, resourceful, adaptable and learn a heck of a lot in a short amount of time. 

If you're looking to make an impact and get your hands dirty with a myriad of opportunities, this is the adventure for you. 

Job Description

• Effectively plan, setup, implement and optimize all assigned advertising campaigns including but not limited to Google Ads and Facebook Ads to meet clients’ objective & marketing goals.
• Identify client’s key business objectives, work closely with stakeholders & internal departments including account management, creative, content & tech team to craft digital strategies & plans to meet client’s marketing goals in order to maximize ROI; recommend changes & updates whenever necessary to project stakeholders or clients in order to enhance campaign performance.
• Communicate and collaborate with external parties such as partner channels, vendors and clients whenever necessary.
• Identify and be observant to monitor & analyse industry and competitor trends to identify new digital marketing opportunities.
• Analyse using tools include but not limited to Google Analytics, Meta Insights, Marketplace’s portal, social media analytic tools, and to prepare various reports for internal/external parties on the performance of the assigned ads campaigns as well as to help identify opportunity areas for growth and improvement.
• Able to make data-driven justifications or decisions based on monitoring & analysis of advertising campaigns performance, constantly optimise campaigns in order to achieve campaigns’ goals & KPIs based on key metrics.
• Ensure reporting is delivered timely, accurately and with meaningful insights, provide recommendations & advisory to internal team or client in order to enhance the existing or future campaigns.
• Guiding & mentoring junior members of the team including providing guidance & consultation to ensure campaign delivery and quality is up to performance standards & client’s expectations, regular monitoring & foresee problem/s before it happens.
• Regular research to fully understand and stay abreast of digital marketing & industry ecosystems through individual research or company training, assist team leads to improve on team’s processes and growth.
• Able to find solutions and deliver results within a rapid changing, entrepreneurial, data-driven culture.

Job Requirements

• At least 3-4 year(s) of work experience in managing, planning & implementing paid media.
• Hands-on experience of planning & buying of digital media including Meta & Google ads for brand campaigns & ecommerce campaigns. Experience on other platforms is a plus.
• Organize, high attention to details & have excellent time management skills.
• Strong analytical skills, performance-driven, result oriented & great problem-solving skills.
• Deep understanding of digital marketing strategies, concepts & best practices.
• Analytical and charting ability for interpretation of statistics/data where required.
• Familiarity with A/B testing and multivariate experiments.
• Experience handling marketing budgets and forecasting/reporting results.
• Work with project stakeholders on digital proposal preparation & presentation for existing & new clients.
• Exposure in Meta Blueprint Certified or Google Certifications or Google Analytic is an added advantage
• Internet-savvy and excellent in numbers and analysis.
• Intermediate to advanced working knowledge of MS Excel, should understand formulas and pivot tables.
• Proactive, initiative, resourceful, innovative, good in multitasking & with a growth mindset.
• Strong team player who is collaborative and also able to carry out tasks independently with minimal supervision.
• Ability to thrive in a fast-paced environment without any problem in managing multiple projects and resources
• Ability to communicate effectively and confidently at all levels
• Proficiency in one or more Asian Languages is a plus (Chinese, Bahasa Melayu)

Great to have:

Knowledge or experience on tools such as Google analytics, Meta pixel/SDK, Google Conversion tags, GTM, marketplace portal, etc 

Skills