Job Description

Objective

The Creative Lead is in charge of the how of design — ensuring every FMCG brand speaks consistently, beautifully, and strategically. You oversee and mentor the design team, act as a creative gatekeeper to maintain visual integrity, and continuously enhance design systems and templates to empower efficiency and high-volume output. You translate brand and design vision into actionable creative strategies — guiding teams to deliver work that is both purposeful and powerful.

Position Responsibilities

 Design Leadership & Mentorship

• Oversee and mentor a team of senior creative designers and design leads to ensure consistent, high-quality creative output.
• Act as the creative gatekeeper, maintains the brand's design integrity across all platforms.
• Nurture talent, encourage experimentation, and create space for creative growth within the team.

Creative Direction & Execution

• Review and refine key creative work to ensure it meets both brand and business objectives.
• Translate design vision into actionable, scalable templates that maintain consistency and empower efficient, high-volume output.
• Collaborate cross-functionally with Brand, Marketing, Product, and FMCG teams to ensure creative execution aligns with campaign strategy, timelines, and market needs.

Systemisation & Efficiency

• Develop, refine, and enhance creative templates, design systems, and visual frameworks to boost efficiency and enable high-volume output.
• Build scalable design processes that maintain craft while meeting fast-paced marketing demands.
• Streamline workflows across creative, brand and marketing teams for greater clarity and consistency.

Job Requirements

Qualification and Experience

• 6–8 years of experience in creative direction, brand design, or FMCG marketing (experience in design agencies, lifestyle, or F&B brands is a plus).
• Proven ability to lead creative teams and manage multiple brands or campaigns simultaneously.
• Strong eye for design systems — balancing creativity with structure and scalability.
• Proficiency in Adobe Creative Suite; motion or 3D familiarity is a bonus.
• Excellent communication and leadership skills — you inspire, not just instruct.
• A strategic mindset with a passion for craft, culture, and coffee.

Skills