Job Description

Objective

The Performance Marketer drives customer acquisition, conversion, and retention through datadriven strategies across multiple digital channels, while balancing short-term sales with longterm brand growth.

Position Responsibilities

• Plan, run, and optimize A/B tests and experiments for growth.
• Manage and improve the marketing funnel to increase conversions and retention.
• Analyze campaign data, customer journeys, and acquisition performance.
• Lead paid media strategies: social media, search, display, and email marketing.
• Develop KPIs, track ROI, and report on campaign effectiveness.
• Balance immediate digital sales with long-term customer loyalty programs.
• Collaborate with creative, content, and analytics teams for execution.
• Manage agency/partner relationships for campaign delivery.
• Ensure brand consistency while experimenting with new strategies.

Job Requirements

Qualification and Experience

• Bachelor’s degree in Marketing, Digital Media, or Business.
• 5+ years of experience in digital/performance marketing, preferably F&B or retail.
• Data-driven mindset with advanced analytical skills.
• Problem-solving and adaptability in fast-changing markets.
• Strong digital marketing and performance campaign expertise.
• Leadership in managing cross-functional or external teams.

a Neccesity, not a Luxury

Skills