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This job is about being a key player in marketing products—not just coffee! You might like this job because you'll shape how we connect our products to customers, create exciting campaigns, and drive awareness in a fun, collaborative environment.
Job Description
Objective
The Product Marketer bridges product development and customer needs by driving positioning, GTM strategies, and campaigns that build awareness and adoption of ZUS Coffee’s products.
Position Responsibilities
- Conduct market and competitor research to identify opportunities.
- Develop product positioning and messaging that resonates with customers.
- Build GTM strategies for new launches, campaigns, and channel activation.
- Partner with product, R&D, and sales teams to align on value propositions.
- Execute campaigns that generate awareness, demand, and product adoption.
- Develop content for campaigns, product guides, and internal enablement.
- Track and analyze campaign performance; adjust strategies for impact.
- Support brand storytelling and customer engagement efforts.
Job Requirements
Qualification and Experience
- Bachelor’s degree in Marketing, Business, or related.
- 2–4 years of experience in product marketing, preferably consumer/F&B
- Strong storytelling, empathy, and communication skills.
- Analytical mindset with strategic thinking ability.
- Adaptability in a fast-moving market environment.
- Knowledge of digital marketing tools and platforms.
Skills
Company Benefits
Employee Discount
Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.
Employee Perk Programmes
Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.
Health and Wellness
Out-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.
Career Development
Job training and continuing education help to fuel employee career growth.
Extension Leave Benefits
Provide more generous with their leave days. We have more than 6 other types of leave!
Additional Info
Company Activity
Last active - few minutes ago
Experience Level
4 - 7 Years of Experience
Career Level
Senior Executive
Job Specialisation
Company Profile
