Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.

Employee Discount

Establishment of corporate benefits to offer exclusive discounts or benefits to each employee. 

Employee Perk Programmes

Out-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.

Health and Wellness

Job training and continuing education help to fuel employee career growth.

Career Development

Provide more generous with their leave days. We have more than 6 other types of leave!

Extension Leave Benefits

ZUS COFFEE

<div>For many, coffee is a daily need.&nbsp;</div><div>Specialty coffee, however, is often seen as a luxury, something you treat yourself to only on special occasions.</div><div>We started ZUS Coffee to change this perception.</div><div>With the best quality ingredients, high-level coffee brewing technology and innovative business model, we’re evolving the concept of coffee consumption to make specialty coffee affordable for everyone, everyday.</div><div>a Necessity, not a Luxury&nbsp;</div>

ABOUT ZUS COFFEE

<div><strong>To be the #1 tech-driven coffee chain</strong>, where specialty coffee becomes a daily necessity and not a luxury confined by location and affordability. We envision a world where every individual can enjoy the quality of specialty coffee they rightfully deserve.</div>

VISION

Working In ZUS

<p><strong>PURPOSE / OBJECTIVE (OF THIS POSITION):</strong>&nbsp;</p>
<p>Strategic driver of branded experiences,</p>
<p>Commercially conscious but creative,</p>
<p>Collaborator and enabler for markets.</p>
<p></p>
<p>If you like the sound of that, we're looking for you. The Brand Experience Partner (Digital) plays a key role in shaping and delivering global brand initiatives across our App and digital ecosystem.</p>
<p></p>
<p>This role leads the end-to-end digital brand experience — from in-App journeys, feature launches, loyalty touchpoints, CRM flows, and digital campaigns, to accompanying assets like motion content, micro-interactions, and UX copy. It also empowers local teams through digital playbooks, workshops, and shared best practices that drive stronger execution across markets.&nbsp;</p>
<p></p>
<p><strong>Position Responsibilities</strong></p>
<p></p>
<p><strong>Strategic Brand Positioning</strong></p>
<ul>
<li>&nbsp;Conduct or leverage market research to understand brand perception, consumer behavior, preferences, and trends to inform brand strategies.</li>
<li>&nbsp;Work with Commercial, Product and Business Unit teams to ensure customer feedback and market trends inform brand initiatives.</li>
</ul>
<p></p>
<p><strong>Branded Experiences</strong></p>
<ul>
<li>&nbsp;Lead the development and continuous improvement of brand touchpoints (app, store, product, campaigns and merchandise) ensuring it reflects the brand identity while adapting to local market needs.</li>
<li>&nbsp;Drive the evolution of store experiences and IP-led activations, ensuring they deliver both strong brand expression and measurable business impact in each market.</li>
</ul>
<p></p>
<p><strong>Cross-Functional Business Unit Collaboration</strong></p>
<ul>
<li>&nbsp;Work closely with Business Units to ensure integrated brand experiences.</li>
<li>&nbsp;Run workshops and facilitate cross-market knowledge sharing, bringing learnings from one country to inspire and support others, whilst equipping them with practical tools and skills.</li>
<li>&nbsp;Deliver specific market insights to regional and country teams for contextual execution.</li>
<li>&nbsp;Create a culture of best practice sharing, spotlighting successful projects from one market or vertical to inspire others.</li>
</ul>
<p></p>
<p><strong>Commercial Performance Tracking</strong></p>
<ul>
<li>&nbsp;Monitor and analyze the performance of brand initiatives and campaigns, providing detailed reports and recommendations for commercial impact.</li>
</ul>
<p></p>

This job is about creating amazing digital brand experiences. You might like this job because you&#x27;ll collaborate with teams to enhance app journeys and help local markets thrive with innovative strategies and insights!

Kerja ini adalah tentang menjadi Rakan Kongsi Pengalaman Jenama (Digital) yang menghubungkan pengalaman jenama global dengan pasaran tempatan. Anda mungkin berminat dengan kerja ini kerana ia melibatkan kreativiti dalam merancang pengalaman digital, menyokong pasukan tempatan, dan menjejak kejayaan kempen jenama.

Branding

Brand Identity

Brand Strategy

PURPOSE / OBJECTIVE (OF THIS POSITION):_
Strategic driver of branded experiences,
Commercially conscious but creative,
Collaborator and enabler for markets.

If you like the sound of that, we're looking for you. The Brand Experience Partner (Digital) plays a key role in shaping and delivering global brand initiatives across our App and digital ecosystem.

This role leads the end-to-end digital brand experience — from in-App journeys, feature launches, loyalty touchpoints, CRM flows, and digit...

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MYC!

Company Profile

ZUS COFFEE