The company offers various perks such as travel discounts, which include reduced rates for flights and access to e-coupon schemes. 

Comprehensive Benefits Package

The company invests in its employees through training programs, workshops, and skill development initiatives. 

Career Development Opportunities

The company is known for its innovative culture and encourages employees to bring creative ideas to the table. 

Dynamic Work Environment

AirAsia X

Now, that dream has sparked half a billion more dreams and will continue to do so through new experiences from Asean fast food and food deliveries to a network of gateways and getaways.
Source: <a href="https://www.capitala.com/mission_vision.html" target="_self">https://www.capitala.com/mission_vision.html</a>

Who We Are

Our Mission
Connecting People, Transforming Lives
People are at the heart of everything we do.
We exist to connect everyone with everything everywhere. In doing so, we serve the underserved, build communities and transform lives to unite Asean.

Our Vision
Uniting Asean and Beyond
A region rich in culture, diversity &amp; talent, we champion the idea of a region united by our shared heritage and aspirations.

Source: <a href="https://www.capitala.com/mission_vision.html" target="_self">https://www.capitala.com/mission_vision.html</a>

Our Values

Job Description<h3>Role Overview</h3>We are looking for a Brand Development Lead with strong brand strategy and creative agency experience. Someone who has built brands, shaped narratives, and developed brand worlds for multiple companies.This role defines MOVE’s long-term brand direction, turning cultural and consumer insights into clear brand platforms that guide the entire organization. It sits upstream, thinking 1–3 years ahead, building frameworks that inform campaigns, product experience, content, and communication.This is a strategic brand architect role, not an executional or operational role.<h3>Key Responsibilities</h3><h2>1. Brand Strategy &amp; Development&nbsp;&nbsp;</h2><ul><li>Develop and refine MOVE’s brand platform, including brand idea, narrative, value proposition, personality, behaviours, and challenger positioning.</li><li>Lead the creation of the brand world: tonality, aesthetic cues, design language, symbols, rituals, storytelling territories.</li><li>Translate Gen Z insights, cultural trends, and competitive analysis into actionable brand opportunities.</li><li>Build long-term brand roadmaps and communication territories to guide social, creative, marketing, and product teams.</li><li>Partner with Product to ensure the brand is expressed meaningfully within the app experience.</li></ul><h2>2. Brand Systems, Frameworks &amp; Playbooks</h2><ul><li>Create adaptable brand systems, including visual identity principles, tone of voice, content language, and motion/behaviour guidelines.</li><li>Develop strategic playbooks for brand voice, creative territories, and high-level campaign direction, providing upstream foundations that downstream teams translate into content, formats, UGC systems, and creative execution.</li><li>Ensure the brand evolves consistently while maintaining clarity and coherence across markets.</li></ul><h2>3. Cross-Functional Brand Leadership</h2><ul><li>Work directly with the CEO and CMO to translate business ambitions into long-term brand strategy and brand direction.</li><li>Collaborate with Social, Content, Creative, Product, PR, and Partnerships to ensure strategic clarity and alignment, while leaving day-to-day execution to respective teams.</li><li>Provide upstream brand thinking that guides GTM campaigns, in-app experience, and cultural initiatives, shaping overarching direction without managing operational rollout.</li></ul><h2>4. Creative &amp; Agency Collaboration (Upstream Direction Only)</h2><ul><li>Provide strategic brand direction that informs creative territories, not execution.</li><li>Define the brand idea, communication spaces, and creative north star for agencies and internal teams.</li><li>Set the why and what of creative expression, while downstream teams determine the how.</li><li>Evaluate creative work only at the concept level for strategic alignment, not asset-by-asset execution.</li><li>Inspire creative partners with cultural insights, brand world thinking, and a challenger-brand point of view without managing production workflows.</li></ul><h2>5. Cultural &amp; Consumer Insight Mining</h2><ul><li>Stay ahead of Gen Z behavior shifts, cultural signals, creator trends, competitor positioning, and market dynamics.</li><li>Turn insights into new brand spaces, storytelling themes, and product–brand opportunities.</li></ul>This role does not:<ul><li>manage day-to-day social or content output</li><li>run or coordinate campaigns</li><li>oversee KOL, influencer, or UGC calendars</li><li>act as a brand policeman or asset approver</li><li>manage downstream teams (Brand Experience &amp; Content, Social, Creative)</li><li>review execution-level creative assets</li></ul><h1>Required Experience</h1><ul><li>5–10 years in brand strategy, planning, or brand development at a top creative, brand, digital, or strategic agency.</li><li>Proven ability to build or transform brands.</li><li>Strong storytelling, cultural insight mining, conceptualization, and presentation skills.</li><li>Experience developing brand worlds, narratives, tone systems, and communication platforms.</li><li>Ability to work across marketing, creative, and product environments.</li><li>Comfortable operating at high-level frameworks and translating them into practical strategic direction.</li></ul> We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer. Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

This job is for a Head of Brand Development, focusing on shaping the long-term vision of a brand. You might like this job because it involves creative storytelling and strategic insights to connect with Gen Z, driving the brand&#x27;s future direction.


 
Job DescriptionRole OverviewWe are looking for a Brand Development Lead with strong brand strategy and creative agency experience. Someone who has built brands, shaped narratives, and developed brand worlds for multiple companies.This role defines MOVE’s long-term brand direction, turning cultural and consumer insights into clear brand platforms that guide the entire organization. It sits upstream, thinking 1–3 years ahead, building frameworks that inform campaigns, product experience, c...

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