Job Description

Role Overview

The Senior Executive, Public Relations plays a key role in executing the company’s public relations and corporate communications initiatives.

• In-house role handling high-visibility corporate and brand communications.
• Strong exposure to media relations, issues management, and corporate writing.
• Structured environment with clear processes and stakeholder collaboration

Key Responsibilities

Media Relations & External Communications

• Manage daily media relations activities, including handling media inquiries, pitching stories, and maintaining relationships with journalists and media partners.
• Develop and execute PR plans and communication activities aligned with corporate objectives.
• Identify and shape compelling story angles for corporate announcements, campaigns, and initiatives.
• Draft, edit, and proofread press releases, media statements, talking points, Q&A documents, media invitations, and corporate collaterals.

Issues & Crisis Communications

• Support and execute issues and crisis communications plans, including message development, monitoring, and coordination with internal stakeholders.
• Conduct research and analysis to assess reputational risks and provide communications recommendations.
• Monitor media coverage and public sentiment, flagging potential issues and opportunities.

Corporate Communications & Campaign Support

• Execute internal communications initiatives to ensure clear and consistent messaging across the organisation.
• Manage awards submissions, corporate announcements, and thought leadership content.
• Support CSR, sustainability, sponsorship, and partnership-related communications initiatives.

Research, Reporting & Execution Excellence

• Conduct research on industry trends, media landscape, and competitor activities.
• Track, analyse, and report on PR campaign performance and media coverage.
• Prepare post-campaign reports with insights and recommendations.
• Manage multiple projects, timelines, and priorities effectively while maintaining quality and accuracy.

Core Competencies

• Strong written and verbal communication skills with the ability to adapt tone and style for different audiences.
• Solid media relations and corporate writing capabilities.
• Good project management and organizational skills.
• Strong interpersonal and stakeholder management skills.
• Analytical, detail-oriented, and solution-focused.
• Ability to work independently and collaboratively in a fast-paced environment.
• Culturally sensitive and adaptable to diverse working environments.

Job Requirements

Job Requirements

• Bachelor’s Degree, or higher qualification in Public Relations, Corporate Communications, Mass Communications, Marketing, or a related field.
• Minimum 3–6 years of relevant experience in public relations or corporate communications.
• Strong command of English (spoken and written) with proven corporate writing experience.
• Good knowledge of current media landscape, including print, broadcast, and digital media.
• PR agency and/or in-house corporate communications experience is welcomed.
• Ability to manage tight timelines and deliver under pressure.
• Ability to work under pressure and manage tight deadlines.

Skills