Job Description

• Strategy & Planning: Develop and execute a comprehensive sales and marketing strategy aligned with business goals to increase brand awareness, generate leads, and support revenue growth.
   
• Sales Management: Establish and oversee sales targets, budgets, and performance metrics. Build and maintain strong client relationships to ensure retention and business expansion.
   
• Campaign Management: Plan, execute, and optimize multi-channel campaigns (B2B and B2C), ensuring measurable impact on lead generation and sales outcomes.
   
• Digital Marketing: Oversee digital advertising campaigns with external agencies. Improve SEO/SEM strategies to drive organic visibility and traffic. Execute email marketing and lead nurturing campaigns.
   
• Content & Social Media: Shape the content strategy and ensure quality copywriting for campaigns. Manage social media presence (TikTok, Instagram, XiaoHongShu, etc.) to build engagement and community.
   
• Market Research: Conduct market and competitor analysis to uncover opportunities, trends, and insights that inform business decisions.
   
• Analytics & Reporting: Track, analyze, and report on campaign performance, sales funnel metrics, and marketing ROI. Use insights to refine strategy.
   
• Budget & Vendor Management: Manage budgets effectively, ensuring cost efficiency and maximum ROI. Coordinate with agencies, freelancers, and vendors.
   
• Team Leadership: Mentor and guide the sales and marketing team, fostering collaboration, accountability, and continuous improvement.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree is a plus).
   
• Proven experience (5+ years) in sales and marketing management, ideally in [your industry].
   
• Strong track record of meeting or exceeding sales targets and driving measurable marketing outcomes.
   
• Solid knowledge of digital marketing (SEO, SEM, email, social media, analytics).
   
• Experience leading cross-channel campaigns and working with external agencies.
   
• Excellent communication and presentation skills, with strong English writing ability.
   
• Analytical and data-driven mindset with proficiency in tools like Google Analytics and CRM systems.
   
• Strong leadership skills, able to motivate teams and manage stakeholders effectively.
   
• Highly organized, adaptable, and able to balance strategic thinking with hands-on execution.
   

Skills