Job Description

• Develop tailored PR and communications strategies that will support the delivery of the organization’s strategic goal in branding and new customer recruitment objective.
• Digital PR include combination of brand communication, liaison with influencers and posting of creative contents via social media.
• To develop close relationships with local KOLs and bloggers in order to build a winning PR strategy for content creation and management 
• Develop relationships with the editorial teams from relevant third party websites (e.g. Digital magazine team)
• All other relevant assignments relating to the organization marketing communication and PR related tasks.
• Deep understanding of the different target audience and media landscape to identify the best and most effective platform to communicate and engage the communities
• Build strong, trusted relationships with Media and KOL to further increase brand awareness and credibility.
• Lead in managing media agencies, both online and offline, digital and creative agencies to ensure agencies meet all media KPIs
• Drive leads acquisition programme across various corporate initiatives, in line with traditional marketing channels and on-line marketplace. 
• Conduct detailed & regular campaigns and promotional post analysis report; identify and share key learnings for future campaigns implementation. 
• Manage and maximize the utilization of PR and KOL marketing budget set. 
• Deep understanding of the customer’s profile and behavior to create, write, edit and implement the communication messages that is customized, relevant and timely on various online & offline platforms including AsterSpring website, supporting the marketing campaigns, press releases etc
• Working with relevant agencies to ensure that the communication is delivered in the most efficient ways.

Job Requirements

• Degree in PR / Marketing / Mass Communication
• At least 2 years with solid Communication, PR, Media & Digital skills in FMCG or Cosmetic companies 
• Creative mind set and Pro-active: Make it Happen! Open minded, lead strongly new ideas, don’t be afraid to take risks. Be bold!
• Excellent oral and written communication skills.
• Excellent interpersonal skills, with ability to handle PR and managing external influencers, blogger, corporate clients etc 

Skills