Job Description

Role Overview

We are looking for a Digital & Performance Growth Marketer who is genuinely passionate about digital marketing and motivated by continuous improvement. 

This role is ideal for someone who approaches problems from different angles, challenges assumptions with data, and is curious enough to keep learning as platforms, tools, and consumer behavior evolve. You will work across performance marketing, user journeys, and growth experimentation, with clear opportunities for career progression as the business scales. 

Who We’re Looking For

We are looking for someone who:

• Is passionate about digital marketing and stays curious about industry changes 
• Has the ability to see patterns and opportunities others may overlook, and approaches challenges with an open, analytical mindset 
• Is willing to learn, receptive to feedback, and invested in improving their craft 
• Demonstrates patience and consistency, especially when testing, optimising, and scaling initiatives 
• Is career-progression minded, with aspirations to grow into a senior or leadership role over time 
• Required Experience & Skills 
• Must-Have 
• Hands-on experience with Meta Business Suite (Facebook & Instagram) 
• Working knowledge of Google Ads optimisation 
• Strong analytical and problem-solving skills 
• Experience in growth, performance, or digital marketing roles 
• Clear communication and presentation skills 
• Comfortable working in fast-paced, evolving environments 

Required Experience & Skills

Must-Have

• Hands-on experience with Meta Business Suite (Facebook & Instagram) 
• Working knowledge of Google Ads optimisation 
• Strong analytical and problem-solving skills 
• Experience in digital, performance, content, growth, or lifecycle marketing roles 
• Familiarity with newsletter or owned-channel marketing 
• Clear communication and presentation skills 

Nice-to-Have

• Experience in user journey mapping or funnel design 
• Exposure to e-commerce, retail, or omnichannel marketing 
• Familiarity with GA4, dashboards, or experimentation frameworks 
• Practical experience using AI tools to support marketing execution 

Why Join Us

• Clear career progression path as the business and team scale 
• Opportunity to work across content, acquisition, lifecycle, and optimisation 
• Freedom to experiment with tools, ideas, and AI-driven workflows 
• A team culture that values learning, patience, and long-term thinking 

Job Requirements

Key Responsibilities

🔹 Growth & Performance Marketing

• Plan, execute, and optimise paid and organic acquisition strategies across Meta (Facebook & Instagram) and Google Ads 
• Improve performance metrics such as ROAS, CPA, CAC, and conversion rates through structured testing 
• Support end-to-end funnel strategies from awareness to conversion 

🔹 Lifecycle Marketing

• Support and optimise lifecycle marketing initiatives across key user stages (onboarding, engagement, reactivation, retention) 
• Work with CRM, content, and product teams to deliver relevant, timely messaging 
• Use behavioural insights to improve user retention and long-term value 

🔹 User Journey & Funnel Optimisation

• Analyse user behaviour across touchpoints (ads, social, website, landing pages) 
• Identify drop-offs, friction points, and improvement opportunities 
• Collaborate with content, design, and e-commerce teams to enhance conversion efficiency 

🔹 Analytics & Performance Insights

• Monitor campaign performance and user behaviour using analytics and reporting tools 
• Translate data into clear insights and practical recommendations 
• Support performance reviews and growth planning with well-structured analysis 

🔹 AI & Productivity Enablement

• Use AI tools to improve productivity, insight generation, and execution speed 
• Experiment with new workflows and tools to enhance marketing effectiveness 

🔹 Communication & Collaboration

• Communicate ideas, insights, and results clearly to stakeholders 
• Present performance findings in a structured, confident manner 

Skills