Job Description

Responsibilities:

• Develop and execute livestream operation strategies, including scheduling, product selection, event planning, and traffic generation.

• Track livestream metrics (UV, PV, conversion rate, AOV, ROI), prepare daily/weekly/monthly reports, and propose improvements.

• Coordinate with product selection, procurement, warehousing, and customer service teams to ensure product availability and after-sales support.

• Plan livestream content, review scripts, coordinate guest participation, and design interactive online activities.

• Research competitors and market trends to continuously enhance livestream processes and user experience.

Job Requirements

Bachelor’s degree or above in Marketing, E-commerce, Business Administration, or related fields.

● 2+ years of experience in e-commerce livestream operations; familiarity with major platform rules and formats.

● Proficient in data analysis tools (Excel, Google Analytics, platform dashboards); strong analytical skills.

● Excellent project management and cross-department coordination abilities; capable of managing multiple livestreams simultaneously.

Skills