Job Description

The Mission

 We are looking for a Senior Marketing Executive to support the growth of two brands: 

• Crolla – a well-established baby brand with over 10 years in the market
• Future Paws – a new premium pet lifestyle brand

 This role focuses on execution with involvement in strategy.
You will be responsible for running campaigns, supporting brand growth, and contributing to sales performance. 

Key Responsibilities

1. Brand & Growth Strategy

• Drive growth initiatives for Crolla (positioned as a market leader in safety and value)
• Lead the introduction of Future Paws (a premium, stylish pet brand)
• Implement cross-brand strategies to enhance customer lifetime value 

2. Digital Marketing & Performance

• Oversee digital marketing campaigns (Meta, TikTok, Google)
• Optimize for Return on Ad Spend (ROAS) & Customer Acquisition Cost (CAC)
• Manage:
• Content strategy
• Social media updates
• Website enhancements
• Administer CRM channels (WhatsApp / Email) to boost retention 

3. Content, Creative & Influencer

• Supervise:
• Product visuals
• Video content
• Campaign creative assets
• Manage collaborations with influencers and Key Opinion Leaders (KOL) 

4. Retail, Events & Promotions

• Plan and implement:
• Roadshows and baby expo
• Inbound and outbound events
• Develop:
• Retail promotional strategies
• Warehouse promotional plans
• Assist in outlet expansions (e.g., New Outlet launch) 

5. Team Collaboration & Operations

• Work closely with Sales & Operations teams
• Ensure marketing initiatives align with inventory and sales goals
• Deliver weekly performance reports to management 

6. Leadership

• Support team execution and coordination 
• Take ownership of assigned campaigns and projects
• Guarantee quality, speed, and accountability in execution 

7. Others

• Perform any additional tasks assigned by management

Job Requirements

•  Experience: 
• 3–4 years in Marketing 
• Industry Advantage:
  Retail / E-commerce 
• Skillset: 
• Strong in performance marketing & branding 
• Data-driven (ROAS, CAC, conversion) 
• Hands-on execution mindset 
• Personality: 
• Proactive & problem solver 
• Able to work in fast-paced environment 
• Strong ownership & accountability 
• Language: 
• English (professional) 
• Mandarin (required for communication with team & suppliers)

Why Join Us

• Lead 2 high-growth brands 
• Direct impact on company revenue & expansion 
• Opportunity to build and scale a marketing team 
• Fast-paced environment with real decision-making power 

Skills