Job Description

This role is the voice of JomeInvoice. As our Marketing Content Specialist, you will be bridging the gap between complex LHDN tax regulations and everyday business owners. Your main objective is to craft compelling, educational, and action-oriented messaging that positions JomeInvoice as the #1 e-invoicing middleware in Malaysia—ultimately driving inbound leads.

You will manage our organic social media, nurture email sequences, and assist with webinar/event communications. Perfect for a creative communicator who loves seeing their words turn into actual business growth!

Key Responsibilities

• Content Creation & Copywriting: Craft compelling, easy-to-understand content across video, image, audio formats, for social media, SEO blog articles, website landing pages, and email nurturing campaigns that guide leads down the funnel.
• Lead-Gen Campaign Management: Work closely with the Head of Growth to plan and execute multi-channel campaigns that capture SME and Enterprise leads.
• Social Media Management: Manage our LinkedIn, Facebook, and Instagram accounts. Build a community, share educational infographics, and engage with business owners looking for compliance solutions.
• Partnership Marketing: Assist in drafting joint-marketing materials for our ecosystem partners to tap into their user bases.
• Reporting & Analytics: Track key performance metrics (reach, engagement, click-through rates, and lead conversion) and draw insights to optimize future messaging. 

Job Requirements

 What We're Looking For

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.
• 1–3 years of relevant work experience (B2B or tech SaaS experience is a massive plus).
• Experience in hands-on content creation across video, image, audio formats.
• Exceptional copywriting skills in English and Malay (ability to translate tech/tax jargon into engaging, benefit-driven copy).
• Comfortable trying new tools and adapting in a fast-moving, KPI-driven environment.
• A growth-hacking mindset: you care about how your content performs (clicks, leads, conversions) just as much as how it looks.
• Proactive mindset—takes initiative to propose campaign ideas and troubleshoot problems.

Bonus Points If You

• Have an understanding of B2B SaaS, accounting software, or the Malaysian SME landscape.
• Have personal AI experiments or a portfolio showing curiosity and exploration.
• Have experience in running paid ad campaigns.

Skills