Job Description

This role is the voice of JomeInvoice. As our Marketing Content Specialist, you will be bridging the gap between complex LHDN e-invoice & tax regulations and everyday business owners. Your main objective is to craft compelling, educational, and action-oriented messaging that positions JomeInvoice as the #1 e-invoicing middleware in Malaysia—ultimately driving inbound leads.

You will manage our organic social media, nurture email sequences, and assist with webinar/event communications. Perfect for a creative communicator who loves seeing their words turn into actual business growth!

Key Responsibilities

• Content Creation & Copywriting: Craft compelling, easy-to-understand content across video, image, audio formats, for social media, SEO blog articles, website landing pages, and email nurturing campaigns that guide leads down the funnel.
• Lead-Gen Campaign Management: Work closely with the Head of Growth to plan and execute multi-channel campaigns that capture SME and Enterprise leads.
• Social Media Management: Manage our LinkedIn, Facebook, and Instagram accounts. Build a community, share educational infographics, and engage with business owners looking for compliance solutions.
• Partnership Marketing: Assist in drafting joint-marketing materials for our ecosystem partners to tap into their user bases.
• Reporting & Analytics: Track key performance metrics (reach, engagement, click-through rates, and lead conversion) and draw insights to optimize future messaging. 

Job Requirements

 What We're Looking For

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.
• 1–3 years of relevant work experience (B2B or tech SaaS experience is a massive plus).
• Experience in hands-on content creation across video, image, audio formats.
• Exceptional copywriting skills in English and Malay (ability to translate tech/tax jargon into engaging, benefit-driven copy).
• Comfortable trying new tools and adapting in a fast-moving, KPI-driven environment.
• A growth-hacking mindset: you care about how your content performs (clicks, leads, conversions) just as much as how it looks.
• Proactive mindset—takes initiative to propose campaign ideas and troubleshoot problems.

Bonus Points If You

• Have an understanding of B2B SaaS, accounting software, or the Malaysian SME landscape.
• Have personal AI experiments or a portfolio showing curiosity and exploration.
• Have experience in running paid ad campaigns.

Skills