Each full time employee with be provided with a dedicated company notebook.

Laptop allowance

Your work will directly influence millions of anime fans worldwide, shaping the future of anime community engagement.

Global impact

As part of a well-funded startup, enjoy fast-tracked professional development and the opportunity to wear multiple hats.

Rapid career growth

Work alongside and learn from industry experts who have built and sold successful businesses.

Mentorship

We believe in hiring the best and pay above average compensation to hire the best of the best. We maintain a small, efficient team. 

Compensation

We operate like a professional sports team. There’s camaraderie, but the manager has to play the best performer. The best idea comes from anywhere. 

Meritocracy 

Kasagi Labo

<p>Kasagi Labo is the leading anime venture studio that brings Japanese anime to a global audience through building an anime social network and licensing. Through this we'll bring 1 billion anime fans together. We've raised us$20m, one of the largest seed rounds in SEA history. Connect with fellow otaku around the world, discover hidden gems, share your obsessions, and celebrate your favourite characters all in one place.</p>
<p></p>
<p><strong>Read more about us: </strong></p>
<ul>
<li>https://www.techinasia.com/singapores-kasagi-labo-receives-12m-boost-anime-distribution</li>
<li>https://animecorner.me/kasagi-labos-kissui-to-showcase-anime-apparel-collectibles-at-nycc/</li>
<li>https://www.awn.com/news/kasagi-labo-secures-us12-million-investment-grow-anime-platform</li>
</ul>
<p>Follow us on our socials &lt;AnimeOshi&gt;</p>
<p>FB : <a href="https://www.facebook.com/TheAnimeOshi" target="_self"><ins>https://www.facebook.com/TheAnimeOshi</ins></a><br>IG : <a href="https://www.instagram.com/theanimeoshi" target="_self"><ins>https://www.instagram.com/theanimeoshi</ins></a><br>TT : <a href="https://www.tiktok.com/@theanimeoshi" target="_self"><ins>https://www.tiktok.com/@theanimeoshi</ins></a><br>YT : <a href="https://www.youtube.com/@TheAnimeOshi-Channel" target="_self"><ins>https://www.youtube.com/@TheAnimeOshi-Channel</ins></a><br>X : <a href="https://x.com/TheAnimeOshi" target="_self"><ins>https://x.com/TheAnimeOshi</ins></a><br>Discord: <a href="https://discord.gg/animeoshi" target="_self"><ins>https://discord.gg/animeoshi</ins></a></p>

About Kasagi Labo

<p><strong>Our Vision</strong></p>
<p>We will be the definitive heartbeat of global anime and manga culture. Fans everywhere will instantly receive vibe‑perfect titles, communities, events, and merch—no matter where they live.</p>
<p>IP owners will rely on the platform as their primary gateway to form and grow loyal fandoms, requiring no special tech or marketing of their own. Our ecosystem makes collaboration frictionless and rewarding for all.</p>
<p></p>
<p><strong>Our Mission</strong></p>
<p>We unify the global fragmented anime and manga fandom into one authentic home—where every fan can freely discover, share, and deepen their passion, while creators and rights‑holders build thriving, direct relationships with those fans.</p>

Vision & Mission

<h2><strong>About the Role</strong></h2>
<p>We're seeking a dynamic Product Marketing Manager to lead the go-to-market strategy and growth initiatives for our innovative anime fan engagement platform. This role combines deep understanding of anime fan communities with product marketing expertise to drive platform adoption and engagement across mobile and web.<br><br><strong>Primary Responsibilities</strong></p>
<h3><strong>Product Marketing Planning &amp; Execution</strong></h3>
<ul>
<li>Develop and execute comprehensive go-to-market plans for platform features and updates</li>
<li>Create compelling value propositions and messaging frameworks that resonate with anime fans globally</li>
<li>Lead product positioning and narrative development across all marketing channels</li>
<li>Design and manage product launch campaigns, including timeline, deliverables, and success metrics</li>
</ul>
<h3><strong>Market &amp; User Research</strong></h3>
<ul>
<li>Conduct regular market research to understand anime fan behaviors, preferences, and engagement patterns</li>
<li>Monitor competitive landscape and identify market opportunities</li>
<li>Gather and analyze user feedback to inform product positioning and marketing strategies</li>
<li>Create and maintain detailed user personas and journey maps</li>
</ul>
<h3><strong>Growth &amp; User Acquisition</strong></h3>
<ul>
<li>Develop and optimize user acquisition strategies across multiple channels</li>
<li>Partner with digital marketing teams to create effective paid and organic campaigns</li>
<li>Identify and pursue strategic partnerships within the anime and entertainment ecosystem</li>
<li>Set and track key performance indicators (KPIs) for user growth and engagement</li>
</ul>
<h3><strong>Content &amp; Community</strong></h3>
<ul>
<li>Work with community and content managers to build and nurture fan relationships</li>
<li>Obtain user and sentiment data from product and community teams and come up with engagement strategies for different user segments</li>
<li>Design and develop influencer outreach/engagement programs within the anime community</li>
</ul>
<h3><strong>Cross-functional Collaboration</strong></h3>
<ul>
<li>Work closely with product teams to ensure marketing alignment with product roadmap</li>
<li>Partner with UX/UI teams to optimize user onboarding and engagement</li>
<li>Collaborate with data analytics team to measure and optimize marketing initiatives</li>
<li>Coordinate with regional teams to ensure cultural relevance and local market fit</li>
</ul>

Marketing

Online Marketing

About the Role
We're seeking a dynamic Product Marketing Manager to lead the go-to-market strategy and growth initiatives for our innovative anime fan engagement platform. This role combines deep understanding of anime fan communities with product marketing expertise to drive platform adoption and engagement across mobile and web.

Primary Responsibilities
Product Marketing Planning and Execution



-Develop and execute comprehensive go-to-market plans for platform features and updates

...

Product Marketing Manager - Global Anime Fan Platform

Kasagi Labo

Product Manager (Passionation)

Innity Sdn Bhd

Marketing Manager

PRIME COMMERCE ASIA

Product Manager (Junior / Mid Level)

Collektr Sdn Bhd

Product Manager

Hiredly X

Brand & Marketing Manager

Hiredly X

Technical Product Manager

Hiredly X

Technical Product Manager

Hiredly X

Brand Marketing Manager

Softwell Sdn Bhd

Associate Product Manager (Product Analyst)

Hiredly X

Company Profile

Kasagi Labo