Job Description

 Content Creation & Management:

• Develop and execute a minimum of 7 compelling social media contents (per week) for platforms including Facebook, Instagram, TikTok and YouTube.
• Plan, shoot, and edit videos and photos for daily posts, stories, and special campaigns.
• Collaborate with the team to create original graphics, videos, and other multimedia content that align with the brand’s voice and visual identity.

Social Media Strategy:

• Implement the social media calendar, scheduling posts and ensuring timely delivery of content.
• Monitor social media trends, competitor activities, and industry developments to incorporate fresh ideas into campaigns.
• Continuously monitor trends on TikTok, Xiaohongshu, and Instagram.
• Propose fresh, trend-led content angles (UGC-style, POV, ASMR, before/after, educational parenting tips, etc.).
• Collaborate with external teams (SEO, e-commerce, and paid ads) to align social media strategies with overarching marketing goals.

Engagement & Community Building:

• Engage with followers by responding to comments, messages, and reviews in a timely and professional manner.
• Cultivate a strong community through organic interactions, polls, and user-generated content initiatives.
• Monitor customer feedback on platforms, escalating issues to the customer service team when necessary.

Reporting & Analytics

• Track key performance indicators (KPIs) such as engagement rate, follower growth, reach, and impressions.
• Provide regular performance reports with insights and recommendations for optimizing social media efforts.
• Monitor platform health and recommend content adjustments based on trends and data.

Collaboration:

• Work closely with creative, marketing, and sales teams to align content with broader campaigns.
• Coordinate and support livestream sessions when needed.
• Collaborate with influencers, content creators, and brand ambassadors to enhance brand visibility.

Job Requirements

• 1–2 years of experience in social media content creation or digital marketing.
• Strong understanding of TikTok, Instagram Reels, Xiaohongshu, and short-form content trends.
• Well-versed in video editing (CapCut, VN, or similar).
• Excellent command of English, Bahasa Malaysia; Mandarin is an added advantage.
• Good eye for aesthetics, baby/parenting content styles, and visual storytelling.
• Ability to work fast, meet deadlines, and contribute fresh ideas.

Skills