Job Description

1. Develop and execute marketing strategies to drive brand awareness, sales, and customer engagement.
2. Plan and implement digital marketing campaigns (social media, email, SEO, paid ads) and offline marketing initiatives.
3. Monitor marketing performance using KPIs and analytics, and provide actionable insights for improvement.
4. Plan, coordinate, and execute company events, promotional activities, and brand activations.
5. Manage all aspects of events including budgeting, logistics, vendor management, and staffing.
6. Ensure events meet company standards, brand image, and expected outcomes.
7. Ensure all marketing materials, campaigns, and events align with the brand identity and SOPs.
8. Collaborate with internal teams (operations, sales, and HR) to ensure messaging consistency.
9. Oversee creative content development, including visual design, copywriting, and promotional materials.
10. Manage relationships with suppliers, and partners for marketing and events.
11. Communicate effectively with internal stakeholders on campaign progress and event planning.
12. Plan, manage, and track marketing and event budgets efficiently.
13. Provide regular reports on campaign and event performance, ROI, and KPIs.

Job Requirements

1. Bachelor’s degree in Marketing, Communications, Business, or related field.
2. Minimum 5 years of experience in marketing and event management, preferably in F&B, retail, or consumer brands.
3. Strong understanding of digital marketing channels, social media platforms, and content creation.
4. Excellent project and event management skills, with the ability to manage multiple initiatives simultaneously.
5. Strong analytical, communication, and leadership skills.
6. Creative thinker with attention to detail and ability to execute campaigns end-to-end.
7. Proficient in Microsoft Office and marketing tools (e.g., Google Analytics, Meta Ads Manager, Canva, etc.).

Skills