Job Description

Good seeding is not about quantity.
It’s about judgment, taste, and alignment.

This role isn’t about mass outreach or chasing numbers.
It’s about choosing the right voices, shaping content direction, and building long-term creator relationships.
 

This is for someone who:

• Understands content and platforms
• Chooses creators based on fit, not just followers
• Thinks long-term, not campaign-by-campaign
• take the ownership and responsibility of results

If you believe seeding is just sending products and waiting for posts, this role won’t be a good fit.

What you need to do:

• Overall seeding and influencer strategy
• Identifying, sourcing, and evaluating creators
• Managing outreach, communication, and relationships
• Defining content direction and creative guidelines
• Reviewing influencer content for brand alignment and quality
• Optimizing seeding strategies based on performance and insight

Job Requirements

BACKGROUND & KNOWLEDGE

• Experience in marketing, influencer marketing, or related fields
• Strong understanding of content trends and social media platforms (mainly TT & XHS)
• Familiar with KOL KOC collaboration workflows and content evaluation
• Organized, detail-oriented, and strong in communication
• Able to manage multiple creators and campaigns simultaneously

MINDSET & CULTURE

• Has strong judgment and taste in content
• Thinks beyond numbers and understands brand storytelling
• Is proactive, curious, and eager to learn
• Takes ownership and responsibility for results
• Wants to grow together with the company, not just “complete tasks”
   

Skills