Job Description

• Drive sales volume and distribution growth within assigned territory.
• Ensure monthly sales targets and KPIs are consistently achieved.
• Monitor daily sales performance and implement corrective actions when necessary.
• Supervise and manage a team of salesmen to ensure productivity, discipline, and compliance.
• Conduct regular market visits to monitor outlet coverage, in-store execution, and performance standards.
• Provide coaching and on-the-job guidance to improve sales capabilities.
• Maintain strong knowledge of assigned sales routes and customer base.
• Plan and optimize route coverage to maximize efficiency and business opportunities.
• Conduct joint calls and control visits to ensure proper execution.
• Review and evaluate salesman performance daily and monthly against targets.
• Identify performance gaps and implement improvement plans.
• Build and maintain strong relationships with trade partners and key outlets.
• Monitor competitor activities and provide timely market intelligence reports.
• Ensure proper implementation of cycle plans, promotions, and company initiatives.
• Oversee stock receiving, reconciliation, and allocation processes.
• Ensure accurate inventory records and timely stock distribution to the field force.

Job Requirements

• Diploma or Bachelor’s Degree in Business, Marketing, or related field.
• Minimum 3–5 years of experience in FMCG or distribution sales environment.
• At least 1–2 years in a supervisory or team lead role.
• Experience handling cash transactions and stock management is an added advantage.
• Strong leadership and coaching skills.
• Good analytical and reporting capability.
• High level of integrity and accountability (especially in cash handling).
• Strong communication and interpersonal skills.
• Possess own transport and willing to travel within assigned territory.
• Proficient in Microsoft Excel is an advantage.

Skills