Job Description

Job Description

We’re looking for a proactive and driven Sales Representative to spearhead our efforts in reviving key accounts, expanding into new markets, and growing sustainable sales. You will play a vital role in rebuilding client relationships, identifying new opportunities, and executing targeted sales strategies, all while being based in Kuala Lumpur and ready to cover priority areas as required. Your responsibilities include setting clear sales goals, developing and implementing strategic plans, and being accountable for achieving sales targets (AOP). You will also work closely and build strong rapport with Modern Trade customers, conduct account planning and regular business reviews with key customers to drive profitable growth, and plan promotions and in-store activations to support market presence. In addition, you’ll ensure timely payment collection from customers and lead a team of merchandisers, guiding them to maintain brand visibility and retail execution.

Job Requirements

Responsibilities

• Reconnect with dormant key accounts and reignite business opportunities.
• Plan and execute sales action plans (e.g. route planning, client visits) to meet sales targets.
• Manage daily sales operations and product merchandising in-store.
• Provide timely sales updates and structured reports to your superior.
• Track market trends and monitor competitors to inform sales strategies.
• Coordinate improvement initiatives to enhance sales effectiveness.
• Maintain strong client relationships, understand their needs, and manage queries.
• Oversee payment collection, GRNs, and product returns (damaged/expired).
• Represent the brand professionally in all client engagements and market activities.

Key Responsibilities:

• Focus on sales growth in General Trade (GT), Modern Trade (MT), HoReCa (Hotels, Restaurants, and Cafés), Cash & Carry (C&C), and Health Retail sectors within assigned territories.
• Achieve and exceed sales targets by promoting and selling the company’s products.
• Expand market presence by identifying and securing new business opportunities, including HoReCa channels.
• Develop and maintain strong relationships with customers, wholesalers, retailers, HoReCa clients, Cash & Carry operators, and Health Retail partners to ensure long-term partnerships.
• Ensure product availability across all designated outlets to meet distribution targets.
• Work closely with logistics and supply chain teams to optimize delivery efficiency and prevent stockouts.
• Secure timely collection of payments from customers and maintain accurate transaction records.
• Conduct regular market analysis to identify trends, competitor activities, and opportunities for growth.
• Provide insights and feedback to management on customer needs and market conditions.
• Develop and execute area development plans to strengthen market penetration.
• Collaborate with marketing and distribution teams to enhance brand visibility.

Product Promotion & Visibility:

• Ensure products are well displayed in retail outlets (shelving, point-of-sale materials, etc.).
• Conduct promotional activities, demonstrations, or sampling to encourage consumer trials and purchases.
• Coordinate in-store promotions, campaigns, and special events to increase product visibility.

Qualifications & Requirements:

• Minimum Diploma/Degree in Business Administration, Sales, Marketing, or a related field.
• 3-5 years of sales experience in the FMCG industry, preferably in General Trade (GT) or Modern Trade (MT).
• Strong selling skills and experience handling wholesalers, supermarkets, Cash & Carry, Health Retail, and local key accounts.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Ability to forecast, plan, and present sales strategies effectively.
• Valid driver’s license and willingness to travel as needed.
• Required languages: English, Bahasa Malaysia, and Mandarin (preferred but not mandatory).
• High sense of responsibility and dedication to achieving sales targets.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) is required.
• Positive energy and enthusiasm in achieving goals and engaging with clients.

Key Competencies:

• Results-oriented with a proven track record of meeting or exceeding sales targets.
• Strong business acumen and understanding of the FMCG market.
• Adaptability and ability to thrive in a fast-paced, dynamic environment.
• High level of integrity and professionalism.
• Strong organizational and time management skills.

What We Offer:

• Competitive salary and commission structure.
• Monthly car allowance, petrol allowance & phone allowance.
• Medical benefits and insurance coverage.
• Annual salary reviews and performance-based bonuses.
• Career growth opportunities and professional development.
• A supportive and collaborative work environment.

Skills