Job Description

About the Role

We are looking for a creative and results-driven Marketing Executive to join our team.
The Marketing Executive will support go-to-market activities with a specific focus on driving store traffic and brand loyalty for our F&B outlets. You will work with team managers to deliver impactful food-centric campaigns, seasonal launches, and digital dining experiences. The ideal candidate must understands the "crave-ability" of food and has the organizational skill to manage end-to-end activations, from mall advertising to social media management.

Key Responsibilities

Campaign & Menu Launches

• Plan and execute integrated marketing campaigns for new menu launches, seasonal bundles, and festive promotions.
• Track campaign performance at the store level to optimize ROI and foot traffic KPIs.
• Manage and identify localized influencers to help to boost brand discovery and maximize store conversion.
• Liaise with mall marketing teams to optimize on-site brand visibility through the tactical placement of store promotions across all available mall advertising platforms.

Content & Brand Marketing

• Develop appetizing marketing content, including food photography briefs, social media "foodie" posts, and EDMs.
• Ensure brand tone and visual consistency across all menus, digital boards, and physical outlets.
• Drafting comprehensive briefs to define F&B brand identities and translate these concepts into high-impact visual presentations for internal stakeholders and partners.

Digital & Social Media Management

• Manage social media accounts (Instagram, TikTok, Facebook, etc.) and website with a focus on trending food content.
• Support digital ads and coordinate with food delivery platforms (GrabFood, Foodpanda) for merchant-side promotions.
• Develop the customer journey across digital touchpoints, including self-service kiosks, mobile ordering apps, and delivery platform interfaces.

Store Events & Promotions

• Assist in planning brand activations, outlet grand openings, and local store marketing (LSM).
• Work with vendors and internal operations teams to ensure point-of-sale (POS) materials are displayed correctly.

Market Research & Reporting

• Conduct competitor analysis on F&B trends, pricing, and promotional mechanics.
• Prepare reports on campaign effectiveness and suggest menu improvements based on customer feedback.

Cross-Team Collaboration

• Work closely with design, operation, and product teams to align marketing initiatives.
• Liaise with external agencies.

Benefits

• Medical Insurance
• Dental & Optical benefits
• Company trip
• Travelling Allowance

Job Requirements

• Diploma/Degree in Marketing, Communications, or related field.
• 1–3 years in marketing, specifically within the F&B or QSR industry.
• Strong understanding of digital and social media marketing trends.
• Excellent command of written and spoken English.
• Excellent copywriting skills, especially for promotional offers and food descriptions.
• Creative, detail-oriented, and able to work in a fast-paced environment.
• Proficiency in basic design tools (Canva/Photoshop) is a plus.

Skills