Job Description

Objective

The Senior Executive, CRM is responsible for strengthening user retention and engagement on the ZUS App across multiple markets/countries through the end-to-end execution of CRM strategies and operations.

The role also encompasses hands-on management of the CDP (Customer Data Platform), including segmentation, audience targeting to ensure smooth execution and consistent campaign performance. 

By leveraging data-driven insights, the Senior Executive, CRM will continuously refine customer journeys, identify growth opportunities, and enhance the scalability of CRM activities across different markets.

Job Responsibilities

1. Design and implement CRM-driven campaigns, including app push notifications and email marketing (EDM), using marketing tools tailored to regional market preferences.
2. Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing and troubleshooting.
3. Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
4. Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.
5. Assist on promotional offer configuration and deployment.
6. Develop and maintain dashboards to track retention and CRM performance metrics.Identify opportunities for automation and process improvements to scale marketing efforts efficiently.
7. Update regular reports on campaign results, user behaviour, and growth metrics.
8. Act as a liaison between cross-functional teams to ensure smooth execution of CRM/Growth activities.
9. Create and manage project timelines, deliverables, and status updates to ensure deadlines are met.
10. Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.

Job Requirements

Qualification

A diploma or a bachelor’s degree in marketing / marketing communications / data science /business or related field

Experience 

1-3 years of experience in marketing operations, CRM, or growth-related roles.

Skills & Knowledge

• Understanding and hands-on experience with CRM & CDP software (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics 365, Insider, CleverTap)
• Experience working with analytic tools such as Google Analytics
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• High proficiency in Microsoft Excel
• API Knowledge (Sometimes): For more technical roles, understanding APIs (Application Programming Interfaces) can be beneficial for custom integrations.
• Understanding on conversion attributions & app events 
• Given bonus if the candidates have experience in working with foreign languages or different markets. (Philippines/Thailand/Indonesia and etc)

Behavioral Traits – State the type of personality required to fit the job

• Able to work in a fast-paced and dynamic work environment
• Ability to make hyper data-driven decision
• Ability to learn and apply new knowledge fast and effectively.
• Critical thinking and creative. 
• Ability to have a structural thinking and documentation skill.

A Necessity, not a Luxury 

Skills