Job Description

Position Responsibilities

Part 1 — Primary roles of the job which are measurable and may be used as part of KPIs

Trend Analysis and Market Research

• Lead the ideation and conceptualization of new beverage concepts, drawing inspiration from market trends, consumer insights, and internal innovation initiatives.
• Develop innovative and differentiated beverage recipes that align with our brand identity, target audience, and business objectives.
• Conduct market research, conduct consumer surveys, and sensory evaluations to identify emerging trends and opportunities for innovation.

Product Development

• Create and enhance drinks menu that fill a niche in the competitive F&B market
• Responsible for developing new beverage based on market trend, sales data, operation effectiveness and customer demography
• Generate innovative and creative ideas to merge food and beverage as a single SKU
• Experiment with various ingredients, flavors, and techniques to achieve desired taste profiles, texture, and visual appeal
• Responsible for the upkeep of product SOP
• Maintain project file, develop technical manual and document intellectual property

Product Lifecycle Optimization

• Grow - Drive product growth through application of key ingredients into other SKUs
• Maintain - Introduce product variations, extensions and/or recipe improvements, identify cost reduction opportunities
• Minimize - Conduct continuous assessment of product market fit and initiate offboarding when necessary

Part 2 — Secondary roles which supports the primary roles above

Supplier & Vendor Management

• Identify potential suppliers and maintain good rapport
• Work with vendors and suppliers to manage timely development of key ingredients

Quality Assurance

• Collaborate with QA teams to maintain high product standards
• Ensure all products are in compliance to halal requirements, health and safety regulations
• Conduct investigations and propose solutions to address all product complaints or feedback

Sensory Evaluation

• Responsible for all internal, committee and mass testing, collation & presentation of data
• Regularly introduce process improvements to improve testing procedures
• Conduct sensory evaluations and quality tests to assess product attributes and identify areas for improvement 

Cross Functional Team Collaboration

• Provide insights for Product Go-to-Market team to craft go-to-market strategies
• Work with other departments (Supply Chain, QA, Marketing, Operations, Halal) to assess overall feasibility of product launch timeline
• Collaborate closely with Go-to-Market team to plan for product deployment

Job Requirements

Qualification and Experience

• Minimum of 3-5 years of experience in food or beverage product development, culinary innovation, or related roles within the F&B industry
• A passion for food or beverage innovation, with a keen understanding of flavor profiles, ingredients, functionality, and techniques
• Knowledge of food science principles, food safety regulations, and quality assurance standards
• Proven track record of successfully managing innovation projects from concept to commercialization, including experience with cross-functional collaboration and project management tools
• Excellent communication and interpersonal skills, with the ability to effectively present ideas, influence stakeholders, and build consensus across teams
• Creative thinker with a curiosity for exploring new ingredients, techniques, and food trends
• Detail-oriented with strong organizational skills and the ability to prioritize tasks and manage competing priorities in a fast-paced environment

a Neccesity, not a Luxury

Skills