At Astro, you can take up apprenticeships, train your technical skills, foster your soft skills and enhance the quality of your leadership.

Career development

We commemorate significant achievements and plan enjoyable events and activities to maintain the engagement of our staff all year round.

Employee engagement

We have curated a robust rotation and development plan so you can apply your knowledge with experience in Malaysia’s leading entertainment space!

Astro Young Talent Programme

Astro

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms.
As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals.
We are Malaysia’s biggest content creator, in a market where viewing share is dominated by local content. Our three distinct video services, namely Astro Pay-TV, NJOI and sooka, our own OTT for millennials, are designed to serve Malaysians across all segments.
As we stride forward in our transformation journey to be Malaysia’s No.1 Entertainment Destination, we will continue to grow and evolve to serve customers better, inspiring and bringing Malaysians together along the way.
Source: <a href="https://astro.wd3.myworkdayjobs.com/en-US/Astro_Careers" target="_self">astro.com.my</a>

Who We Are

The Group adopts an holistic and comprehensive approach to sustainability to drive long-term growth by leveraging on our multiplatform reach and content, creating both tangible and intangible value for stakeholders.&nbsp;
Astro is guided by our five ESG Pillars namely Responsible Business, Caring for our Environment, Voice for Good, Education for All and Community Development. We are committed to achieving Carbon Neutrality by 2040 and are developing a Climate Roadmap to get there.
Source: <a href="https://corporate.astro.com.my/our-company/about-us" target="_self">astro.com.my</a>

Our Values

WHY JOIN US?<ul><li>We practice a vibrant &amp; energetic office culture.</li><li>We provide opportunities for career advancement within the company.</li><li>Good performance is always rewarded accordingly.</li></ul>“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”JOB RESPONSIBILITIES:<ul><li>Design and execute data-driven retention and win-back campaigns, pre-emptive campaigns &amp; churn process improvement plans.</li><li>Plan and manage customer retention campaigns (email, SMS, eDM, Whatsapp, Outbound call, etc.).</li><li>Monitor and analyze customer data to identify churn patterns and RCA.</li><li>Segment customers based on risk and predictive models.</li><li>Work with cross-functional teams (Finance, Product, Sales, CX, Marketing) to address customer pain points.</li><li>Introduce personalized touchpoints and interventions to reduce attrition.</li><li>Track KPIs such as churn rate, retention rate, survival rate, financial benefits &amp; provide regular performance reports and insights.</li><li>Conduct A/B testing and performance reviews to optimize initiatives.</li><li>Support the end to end implementation of engagement &amp; retention initiatives to drive loyalty amongst customers</li><li>Ensuring the database is segmented effectively for each campaign before passing it off to Telemarketing agents.</li><li>Provide timely and effective data dashboards and analyze reports to track &amp; monitor performance</li><li>Obtain actionable insights and optimize results based on actionable recommendation</li><li>Improve operational processes and workflows to ensure best practices in campaign management</li><li>Day to day business operation support as and when required</li></ul>REQUIREMENTS:<ul><li>Experience in customer retention, lifecycle marketing, or related role.</li><li>Strong analytical skills with proficiency in tools like Excel, Power BI, or similar.</li><li>Experience with CRM and marketing automation tools (e.g., Salesforce, MoEnggage, Insider).</li><li>Excellent communication and stakeholder management skills.</li><li>Knowledge of customer behavior models and churn prediction techniques.</li><li>Strong project management capabilities.</li><li>Passion for data-driven decision-making.</li><li>Customer-first mindset with a focus on long-term value.</li></ul>

This job is for a Senior Associate in Campaign Management at Astro, where you&#x27;ll create data-driven campaigns to keep customers engaged. You might like this job because it offers career growth and celebrates diversity in a vibrant office culture!

WHY JOIN US?

-We practice a vibrant and energetic office culture.

-We provide opportunities for career advancement within the company.

-Good performance is always rewarded accordingly.“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. W...

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