Job Description

About the Role

We are looking for experienced User Acquisition (UA) Specialists to join our growing Performance Marketing team. We have openings for the following platforms:

• Meta (Facebook & Instagram Ads) – 1 Vacancy
• TikTok Ads – 1 Vacancy
• Google Ads – 1 Vacancy

You will be responsible for planning, executing, and optimizing large-scale performance marketing campaigns across global markets. The ideal candidate is data-driven, highly analytical, and passionate about driving user growth through paid advertising.

Key Responsibilities

User Acquisition Strategy

• Develop and execute user acquisition strategies across Meta, TikTok, or Google Ads platforms.
• Manage the full campaign lifecycle, from planning and execution to optimization and reporting.
• Optimize campaigns to achieve KPI targets such as CPA, ROAS, ROI, FTD, and customer acquisition.

Campaign Management

• Launch, monitor, and optimize advertising campaigns for international markets.
• Manage advertising budgets efficiently while maximizing campaign performance.
• Continuously improve campaign performance through data analysis and A/B testing.

Creative Collaboration

• Work closely with the creative team to develop high-performing ad creatives, including images, videos, and copy.
• Analyze competitor advertising strategies and market trends to identify new growth opportunities.
• Conduct creative testing and performance analysis to improve conversion rates.

Performance Optimization

• Monitor campaign metrics and provide actionable insights.
• Optimize the conversion funnel from ad click through registration, app installation, and customer conversion.
• Identify opportunities to improve landing pages, conversion paths, and overall campaign efficiency.

Account & Platform Management

• Manage multiple advertising accounts while ensuring compliance with platform policies.
• Troubleshoot account-related issues and collaborate with platform representatives when necessary.
• Maintain campaign stability and advertising performance.

Job Requirements

 Experience

• Minimum 2–3 years of hands-on experience in Performance Marketing or User Acquisition.
• Experience managing Meta, TikTok, or Google Ads campaigns is required.
• Experience in gaming, mobile apps, fintech, e-commerce, or other performance-driven industries is highly preferred.

Technical Skills

• Strong understanding of digital marketing KPIs such as CPA, ROAS, ROI, CTR, and Conversion Rate.
• Experience with attribution and tracking platforms such as AppsFlyer, Adjust, GA4, or similar tools.
• Familiar with Meta Pixel, Conversion API (CAPI), Google Tag Manager, and conversion tracking.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.

Preferred Qualifications

• Experience managing medium to large advertising budgets.
• Familiarity with international advertising campaigns.
• Knowledge of A/B testing methodologies and creative optimization.
• Experience working in a fast-paced performance marketing environment.

Language

• Good command of English (written and spoken).
• Mandarin proficiency is an added advantage due to business communication requirements.

Personal Attributes

• Results-oriented with strong analytical thinking.
• Excellent problem-solving and decision-making skills.
• Able to work independently and under pressure.
• Adaptable to a fast-paced and dynamic working environment.

Skills