Job Description

Responsibilities:

• Develop and execute sales strategies to meet and exceed revenue targets across multiple exhibitions.
• Identify new revenue streams, upselling opportunities and areas for market expansion.
• Lead, train, and motivate the sales team to achieve individual and team KPIs.
• Conduct regular performance reviews, sales coaching, and skills development plans.
• Build and maintain strong relationships with key clients, sponsors, industry partners, and associations.
• Represent the company at meetings, networking events, and industry functions to increase brand visibility and presence.
• Monitor sales performance, generate sales reports and provide insights to management.
• Manage sales pipelines, forecasts, pricing strategies, and contract negotiations.
• Ensure accuracy and timely updates in CRM systems and reporting tools.
• Collaborate with internal teams to align strategies and deliver successful exhibitions.
• Contribute to event concept development and provide market-driven feedback for continuous improvement.

Job Requirements

Requirements:

• Bachelor’s Degree in Business, Marketing, Communications, or related field.
• Minimum 5–8 years of sales experience, with at least 3 years in a managerial or leadership role within the exhibitions/events industry.
• Proven track record in achieving and exceeding sales targets in a fast-paced environment.
• Strong leadership, negotiation, and strategic planning skills.
• Excellent interpersonal and communication skills
• Knowledge of CRM tools and data-driven sales management.
• Willingness to travel and attend local/international events.
• Proficiency in Mandarin is an added advantage, as the role involves dealing with clients from China and Taiwan.

Skills