Job Description

CUCKOO International (MAL) BERHAD is a leading provider of holistic Healthy Home solutions in Malaysia. Since its inception in October 2014 with the introduction of the South Korean brand CUCKOO, the company has expanded its offerings across four key pillars. CUCKOO International has improved the lives of over 4.7 million Malaysians and operates with over 640 branches nationwide. Its subscription-rental model makes Healthy Home solutions more accessible and affordable, reflecting its commitment to enhancing community well-being through extensive outreach programs. 

Job Summary

Seeking for strategic sales leader driving GMV growth across Modern, Traditional, and B2B channels. Expert in key account management, distributor networks, and trade spend optimization to maximize market penetration.

Job Responsibilities :

I. Sales Strategy & Leadership

• Target Achievement: Achieve and exceed monthly, quarterly, and annual sales targets (GMV, volume, and revenue) across all assigned channels: Traditional Trade (TT), Modern Trade (MT), Corporate Sales, and Direct Retail and Export Sales
• Strategy Development: Develop and implement channel-specific sales strategies, promotional plans, and commercial terms to maximize penetration and profitability in each segment.
• Team Leadership: Lead, train, and motivate the sales team (if applicable) responsible for channel execution, ensuring they are equipped with product knowledge, sales tools, and market insights.
• Budget Management: Own and control the trade spend budget (discounts, rebates, promotional costs) for each channel to ensure maximum Return on Investment (ROI).

II. Modern Trade (MT) Management (Key Accounts)

• This function focuses on large, organized retail chains (like AEON, Lotus, Giant, etc.).
• Key Account Management: Act as the primary negotiator and relationship manager for all major Modern Trade accounts.
• Joint Business Planning (JBP): Lead the creation and negotiation of annual and quarterly Joint Business Plans, covering sales targets, promotional calendars, listing agreements, and trading terms.
• In-Store Execution: Oversee merchandising, planogram compliance, display quality, and execution of national promotions within MT outlets, coordinating closely with trade marketing and logistics.
• Performance Review: Regularly review sales data (sell-in and sell-out) with MT buyers to identify trends, address stock issues, and capitalize on category opportunities.

III. Traditional Trade (TT) Management

• Distribution Network: Manage the recruitment, performance, and coverage of local distributors, ensuring a wide and effective presence in the TT segment (small shops, wet markets, provision stores).
• Pricing & Margins: Ensure competitive pricing and appropriate margin structures for distributors and retailers to maintain product movement and market competitiveness.
• Sales Force Effectiveness: Work directly with distributor sales teams to optimize routes, enhance selling skills, and drive volume, focusing on high product availability and minimal out-of-stocks.

IV. Corporate & Retail Sales (B2B/Direct)

• Corporate Sales (B2B): Identify and secure large business contracts with institutions, government, hospitality, or other enterprises for bulk sales or service provision.
• Direct Retail: Manage direct retail operations, whether through company-owned stores or e-commerce platforms, ensuring consistent branding and profitability.
• New Channel Development: Proactively seek out and develop new strategic sales channels, such as specialized retailers, institutional catering, or unique partnership opportunities.

V. Reporting, Analysis & Collaboration

• Market Intelligence: Continuously track competitor activities, pricing, new product launches, and promotional campaigns across all channels.
• Sales Reporting: Provide accurate, timely, and data-driven sales reports to senior management, highlighting performance versus budget, risk factors, and strategic next steps.
• Cross-Functional Liaison: Serve as the core commercial liaison with Marketing (to align campaigns), Finance (for budget sign-off), and Operations (to ensure product supply and delivery).

Job Requirements

• Education: Bachelor’s Degree in Business Administration, Marketing, Economics, or a related field.
• 3–5 years of sales experience in FMCG, Retail, or Consumer Goods. Including at least 1–2 years in a supervisory or senior-level capacity.
• Deep understanding of the Malaysian retail landscape, specifically the dynamics of Modern Trade (e.g., AEON, Lotus's) and Traditional Trade (distributor networks).
• Proven expertise in Modern Trade (MT) key account management and Traditional Trade (TT) distributor networks, including negotiation of commercial terms and listing agreements.
• Strong ability to manage trade budgets and analyze pricing margins/ROI.

Skills