An additional one-month salary bonus given annually to reward and support employees.

Annual Wage Supplement

Wellness Aid Programme covering medical, dental, and optical expenses for employee health support.

Wellness Aid Programme

Group Hospitalisation & Surgical (GHS) and Group Term Life (GTL) insurance for employees’ medical and life coverage.

Insurance and Life Policies

Monthly free bundle of in-house products exclusively for our employees.

Applecrumby® Pass (Staff Incentive)

Additional payout based on company results and management discretion.

Performance Bonus

Free monthly diaper supply for employees with children aged 2 years and below.

Tiny Tots Care Programme

Applecrumby®

At Applecrumby®, we started with a simple but powerful question: Why should parents have to choose between safety, quality, and affordability when it comes to baby essentials?
Our story began in 2012 when our founders, inspired by their own parenting journey, saw a gap in the market for safer, premium, and eco-conscious baby products that didn’t cost a fortune. What started as a mom-and-pop idea has grown into a trusted brand serving families across Malaysia and beyond.
Today, Applecrumby® is known for making chlorine-free diapers, natural wipes, organic baby skincare, and household products. All designed to be safe for little ones, kind to the planet, and accessible to every family.

Our Vision

We’re a fast-growing, mission-driven company that thrives on:
<ul>
<li>People-first values – We care about our team the way we care about families who use our products.</li>
<li>Agility &amp; ownership – Everyone rolls up their sleeves. We move fast, adapt, and empower our people to make decisions.</li>
<li>Innovation with purpose – We don’t innovate for the sake of it. Every idea must solve a real problem for parents or the planet.</li>
<li>Integrity &amp; transparency – From our product labels to our internal culture, we value honesty and accountability.</li>
</ul>

Our Mission

We are seeking an experienced and results-driven Sales Manager to drive growth in B2B modern trade (Hypermarkets, Supermarkets, Chain Pharmacies, and baby specialty stores, etc.) channels across Malaysia. You’ll be the key person in shaping strategic partnership, building and nurturing client relationships, and driving revenue growth in line with company goals. This role demands a proactive leader with deep FMCG market knowledge, exceptional team management skills, and a passion to achieve maximum visibility and sell-through on shelf.&nbsp;
<ul>
<li>ROLE AND RESPONSIBILITIES:</li>
</ul>
I. Primary Responsibility:
 Account Management and Sales Strategy :
<ul>
<li>Own and grow revenue for assigned key accounts (e.g., Aeon, Jaya Grocer, Village Grocer, Alpro Baby, etc.)</li>
<li>Develop and implement regional sales plans to achieve revenue and market share targets.</li>
<li>Build and maintain strong relationships with key accounts, distributors, and channel partners.</li>
<li>Act as the primary point of contact for escalations and strategic discussions.</li>
<li>Negotiate trade terms, agreements, listings, margins and in-store visibility.</li>
<li>Monitor market trends, competitor activities, and consumer behavior to adjust strategies.</li>
<li>Collaborate with marketing and product teams to drive promotional activities Sales Planning &amp; Execution :</li>
<li>Deliver monthly, quarterly and annual sales target by account.</li>
<li>Collaborate with the Demand Planning team to forecast demand to secure sufficient stocks. Team Leadership :</li>
<li>Lead, mentor, and manage a team of sales representatives to meet and exceed sales targets.</li>
<li>Conduct regular performance reviews and provide coaching to improve team efficiency.</li>
<li>Ensure compliance with company policies and foster a high-performance sales culture, Performance Analysis &amp; Reporting :</li>
<li>Track, analyze, and report on sales performance, forecasts, and market insights.</li>
<li>Plan, implement and track promotional activities and in-store campaigns to maximize ROI.</li>
<li>Recommend initiatives to optimize sales performance and profitability. Operational Management :</li>
<li>Oversee regional sales budgets and expenditures.</li>
<li>Ensure seamless execution of supply chain and logistics within the region.</li>
<li>Align with internal stakeholders to streamline operations and ensure customer satisfaction.</li>
</ul>

This job is a Sales Manager role focused on boosting sales in Malaysia&#x27;s B2B markets like hypermarkets and pharmacies. You might like this job because you&#x27;ll lead a team, build strong client relationships, and shape strategies to drive revenue growth!

Trade Relations

Trade Marketing

Sales Management

We are seeking an experienced and results-driven Sales Manager to drive growth in B2B modern trade (Hypermarkets, Supermarkets, Chain Pharmacies, and baby specialty stores, etc.) channels across Malaysia. You’ll be the key person in shaping strategic partnership, building and nurturing client relationships, and driving revenue growth in line with company goals. This role demands a proactive leader with deep FMCG market knowledge, exceptional team management skills, and a passion to achieve ma...

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