Job Description

De Perle is a beauty & fragrance trading company (representing brand like Joy.Ria Beauty, Galaxy Colors, RetroNails & Al-Wataniah) dedicated to inspiring confidence, fostering creativity, and celebrating individuality. Our innovative, trend-setting approach has positioned us as one of the fastest-growing brands in the beauty industry. Now, we’re seeking a talented individual to help us elevate our brand experience and social media engagement.

As a De Perle marketing intern, you will have the opportunity to gain hands-on experience in content creation, social media management, and digital marketing within the beauty industry. Working closely with marketing team and assist in developing engaging and compelling content that resonates with our target audience, enhances brand awareness, and drives customer engagement across various platforms. 

Key Responsibilities:

Content Creation: 

• Assist in brainstorming, planning, and creating engaging content for social media platforms, including Instagram, Facebook, TikTok, XHS and YouTube.
• Collaborate with the marketing team to develop content ideas, themes, and concepts that align with brand values and resonate with our target audience.
• Write creative and captivating copy for social media posts, product descriptions, blog articles, and other marketing materials.

Social Media Management: 

• Support in managing and maintaining brand’s social media presence, including content scheduling, community engagement, and follower interactions.
• Monitor social media trends, hashtags, and conversations to identify opportunities for content creation and engagement.
• Assist in analyzing social media metrics and performance data to optimize content strategy and improve engagement levels.

Visual Content Creation:

• Assist in creating visually appealing graphics, videos, and other multimedia content for social media posts, stories, and campaigns.
• Work with design tools and software to edit photos, create graphics, and produce eye-catching visual content that reflects the brand aesthetic.

Influencer Outreach & Collaboration

• Assist in identifying, contacting, and collaborating with influencers, creators, and brand ambassadors to amplify awareness and reach new audiences.
• Support influencer partnerships and content collaborations, ensuring alignment with brand values and objectives.

Market Research and Trend Analysis: 

• Conduct research on beauty industry trends, competitor strategies, and consumer preferences to stay informed about market developments and identify opportunities for content creation and engagement.  
• Monitor competitor activities and industry trends to generate insights and recommendations for enhancing content strategy and positioning in the market.

Job Requirements

Job requirements

• Pursuing a degree in Marketing, Communications, Journalism, Digital Media, or related field.
• Passion for beauty, skincare, and makeup products, with a keen interest in the latest beauty trends and innovations.
• Strong written and verbal communication skills, with the ability to craft compelling and engaging content for diverse audiences.
• Proficiency in social media platforms, content management systems, and basic graphic design tools (e.g., Canva, Adobe Creative Suite, CapCut).
• Creative thinking and problem-solving abilities, with a knack for generating fresh ideas and innovative content concepts.
• Detail-oriented and organized, with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Ability to work independently as well as collaboratively in a team-oriented environment, demonstrating flexibility and adaptability.
• Previous experience in content creation, social media management, or digital marketing is a plus but not required.

Skills