Job Description

• Report to the General Manager and take full responsibility for sales strategy planning and revenue achievement across Southeast Asia (Malaysia, Thailand, Vietnam, Indonesia, Singapore, etc.).
• Develop mid-to-long-term regional market expansion strategies to drive scalable brand growth.
• Establish and optimize distributor networks and key account systems to build a sustainable and scalable channel structure.
• Lead annual sales target planning and KPI breakdown, taking responsibility for revenue and profitability performance.
• Analyze market trends and competitive landscapes to develop pricing strategies and brand positioning.
• Lead negotiations for major projects and strategic key accounts.
• Coordinate with production, supply chain, and headquarters teams to ensure delivery efficiency and market responsiveness.
• Build and manage regional sales teams according to business expansion needs.

Job Requirements

• Bachelor’s degree or above in Marketing, International Trade, Business Administration, or related fields preferred.
• Minimum 8 years of sales or business development experience.
• Proven track record in Southeast Asia markets with strong knowledge of multi-country channel structures and business environments.
• Strong capability in building markets from zero to scale revenue growth.
• Fluent in English and Mandarin; Malay or other Southeast Asian languages are an advantage.
• Willing to travel frequently within Southeast Asia (50%–80% travel requirement).
• Experience in manufacturing, industrial products, PPE, or consumer electronics industries is preferred.

Skills